Coca-Cola: Happiness starts with a smile
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!
Credits
Advertising Agency:
Serviceplan Benelux, BelgiumChief Creative Officer:
Alexander SchillCreative Director:
Olivier VerhellenCopywriter:
Antony SamsonAccount Manager:
Perrine MadrenasProducer:
Marcia Van CampProduction Assistant:
Evelien DewinterDirector, Photography:
Pieter BollenAssistant Camera:
Stefan De Clercq, Gertjan Van HaverSound Director:
Jevon LambrechtsActor:
Geert Van De VijverDate:
September, 2015More from Coca-Cola
Coca-Cola: Share the Feels
9.5
FUZE Iced Tea: The Great Flavour
9.0
Coca-Cola: Nothing's Scarier than an Empty Coke on Halloween
10.0
Ad of the Day | Coca-Cola: Spills
0.0
Coca-Cola: Epic Night Out, F.Hero & Chef Pom
10.0
Coca-Cola: House in Coca-Cola Caravan
0.0
Coca-Cola: Returnable Action
0.0
Ad of the day
Ad of the Day | Salvation Army: Give With Joy
9.5
Ad of the Day | Dr. Oetker: Festive Gingerbread
9.0
Ad of the Day | Intermarche: Unloved Wolf
8.2
Latest News
Jan. 14, 2026
Tanqueray and Sarah Jessica Parker Celebrate the "no"s that Make Life Spectacular
More than a campaign, this is a global movement, led by Sarah Jessica Parker in a blockbuster launch slated for January 2026
Jan. 14, 2026
Inspired by Stranger Things, Seara and Netflix Launch an Experiment that Lets Gamers Play with their Minds
"Mind Player", an initiative created by agency Druid, combines technology and creativity to enable anyone to control a virtual character