Dove: Detox Your Feed
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Teens in the US are spending increasing amounts of time on social media. NEW Dove Self-Esteem Project research proves this to be true. 2 in 3 girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Beauty advice fills their feeds, but unfortunately, it is not all positive. In fact, 1 in 2 girls say idealized beauty content on social media causes low self-esteem.
The Dove Self-Esteem Project research concluded that the majority of girls realize that less time on social media and taking control of what they scroll, is part of the solution. In fact, 7 in 10 girls felt better after unfollowing idealized beauty content on social media.
Credits
Advertising Agency:
Ogilvy UKDate:
April, 2022
Ad of the day
Ad of the Day | Kodak: Memory Shots
10.0
Ad of the Day | Lenovo: YOU
0.0
Ad of the Day | Qantas: Australia in the Sky
10.0
Latest News
Oct. 03, 2024
Cheil UK appoints former MRM CEO Rikke Wichmann-Bruun as Managing Director, Client Services
Wichmann-Bruun will work closely with Cheil UK CEO Chris Camacho to lead client relationships
Oct. 03, 2024
Herezie Announces a Reorganization With 4 Strategic Appointments to its Management
"It's not a new chapter, it's a new book." With these words, Andrea Stillacci and Pierre Callegari, founders of Herezie, announce a major transformation within the agency