Dove: Detox Your Feed
Media Type:
ExperientialCountry:
Industry:
Teens in the US are spending increasing amounts of time on social media. NEW Dove Self-Esteem Project research proves this to be true. 2 in 3 girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Beauty advice fills their feeds, but unfortunately, it is not all positive. In fact, 1 in 2 girls say idealized beauty content on social media causes low self-esteem.
The Dove Self-Esteem Project research concluded that the majority of girls realize that less time on social media and taking control of what they scroll, is part of the solution. In fact, 7 in 10 girls felt better after unfollowing idealized beauty content on social media.
Credits
Advertising Agency:
Ogilvy UKDate:
April, 2022Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 29, 2024
Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES
Mar. 29, 2024
Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris
Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret