Lacoste: Bucket Hat

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides

Credits

Advertising Agency:

BETC, Paris, France

Agency Managers:

Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain

Executive Creative Director:

Florence Bellisson

Art Director:

Agnes Cavard

Copywriter:

Antoine Gauquelin

Assistant Art Director:

Joachim Touitou

Traffic Manager:

Letizia Felici

Art Buyer:

Isabelle Mocq-Orain

Creative Music Supervisor:

Adam Ghoubali

Music Supervisor:

Seril Farran

TV Producer:

Caroline Bouillet

Production Company:

KITTEN

Director:

Laure Atanasyan

Sound Company:

Gum

Photographer:

Ronan Gallagher

Date:

April, 2022