La Laitiere: The Milkmaid
Media Type:

Country:
Industry:
Ogilvy Paris launch the first advertising using AI DALL.E Outpainting feature for the French brand La Laitière and show in this ad how pleasurable it is to take time. Vermeer’s painting baptized “The Milkmaid” [La in French] portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries... until becoming, at the end of the 90's, the emblematic icon behind the French favorite Nestle yogurts and dessert brand, La Laitière.
Credits
Advertising Agency:
Ogilvy Paris, FranceDate:
September, 2022Ad of the day



Latest News
May. 22, 2025
Ina Treciokas Launches Ingenuity Group and Joins Acceleration Community of Companies
Top communications strategist will lead her newly formed firm within ACC's ecosystem of omnichannel marketing and media services
May. 22, 2025
"Flush the Hate" – Telekom Turns Online Toxicity into Toilet Paper to Fight Digital Hate
In an age where one in three Europeans experiences online hate, the internet has become a breeding ground for cruelty, masked by anonymity