Lacoste: Banana Bag

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides

Credits

Advertising Agency:

BETC, Paris, France

Agency Managers:

Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain

Executive Creative Director:

Florence Bellisson

Art Director:

Agnes Cavard

Copywriter:

Antoine Gauquelin

Assistant Art Director:

Joachim Touitou

Traffic Manager:

Letizia Felici

Art Buyer:

Isabelle Mocq-Orain

Creative Music Supervisor:

Adam Ghoubali

Music Supervisor:

Seril Farran

TV Producer:

Caroline Bouillet

Production Company:

KITTEN

Director:

Laure Atanasyan

Sound Company:

Gum

Photographer:

Ronan Gallagher

Date:

April, 2022

Ad of the day

Ad of the Day | Mollers: A Spoonful of Life 9.5 Ad of the Day | Chili's x Boyz II Men: Baby Back Ribs Jingle 10.0 Ad of the Day | Kerrygold: The Runaway 9.0

Latest News

Leo Burnett Italia's "No Grey" Wins 2023 ADCE Grand Prix

Dec. 02, 2023

Leo Burnett Italia's "No Grey" Wins 2023 ADCE Grand Prix

43 Gold, 88 Silver and 130 Bronze awarded in this 32nd edition of the ADCE Awards, and 159 are Shortlisted

Foot Locker x Nike Recruit NBA's Kevin Durant to Bring Hype for the Holidays

Dec. 01, 2023

Foot Locker x Nike Recruit NBA's Kevin Durant to Bring Hype for the Holidays

Directed by BURN’s Greg Hardes, the campaign exhibits the production studio’s flair for premium, cinematic social