Lacoste: Play Big, Wang Yibo
Media Type:
Print
This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardAssistant Art Directors:
Joachim Touitou, Marie-Aude LecomteCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetHead of Art Buying:
Isabelle MocqTV Producers:
Jacques-Etienne Stein, Clara SmithProduction Company:
General POPDirector & Photographer:
Willy VanderperrePost Producer:
Sophie GarrelSound Company:
GumMusic Composer:
Antonio SanchezDate:
April, 2024
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