Lacoste: Play Big, Jeon So-mi

6.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Marine Hakim, Maud Lambert, Suzy Morin, Morgan Dossou

Chief Creative Officer:

Remi Babinet

Executive Creative Director:

Florence Bellisson

Art Director:

Agnes Cavard

Assistant Art Directors:

Joachim Touitou, Marie-Aude Lecomte

Copywriter:

Symonne Torpy

Music Creative Director:

Adam Ghoubali

Strategic Planner:

Yann Chervet

Head of Art Buying:

Isabelle Mocq

TV Producers:

Jacques-Etienne Stein, Clara Smith

Production Company:

General POP

Director & Photographer:

Willy Vanderperre

Post Producer:

Sophie Garrel

Sound Company:

Gum

Music Composer:

Antonio Sanchez

Date:

April, 2024

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