Lacoste x Theo Curin: Support Sporting Projects

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Marine Hakim, Maud Lambert, Theophile Geslain

Executive Creative Director:

Florence Bellisson

Art Director:

Joachim Touitou

Copywriter:

Carmen Bramly

Creative Resource Coordinator:

Letizia Felici

TV Producer:

David Green

Production Company:

General POP

Producer:

Steeve Briel

Production Director:

Candice Guetta

Sound Company:

Gum

Time Keeper:

Leo Faivre

Casting Director:

Brice Compagnon

Directors:

Christophe Saulnier, Theo Thuillier

Brand Managers:

Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey Hales

Date:

October, 2023

Latest News

Jul. 25, 2024

Sportswear Brand On Celebrates Speed, Shared Goals and Sisterhood in new Short Film

On's "Dream Together" short film series continues with an extraordinary story of friendship

Jul. 25, 2024

Ad of the Day | Samsung and BBH Singapore Release Global Launch Campaign for new Galaxy Watch Ultra

The film highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure