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Lenovo: Yoga Art
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.
Credits
Advertising Agency:
Ampfy, Sao Paulo, BrazilChief Creative Officer:
Fred SiqueiraAssociate Creative Director:
Will FerrariArt Director:
Alexandre NascimentoCopywriters:
Udo Nery, Will FerrariDate:
June, 2017
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