McDonald's: McMobile, 1
Media Type:
PrintWhen it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Credits
Advertising Agency:
Cossette, CanadaArt Director:
Alexandre JutrasCopywriter:
François-Julien RainvillePhotographer / Retoucher:
René LachapelleStrategy:
Simon BédardDate:
November, 2019Ad of the day
Ad of the Day | Supercell: Ronaldinho Reacts to Erling Haaland Being in Clash of Clans! 9.0 Ad of the Day | Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Ranveer Singh 9.0 Ad of the Day | Women in Tech: Beyond Ceilings 10.0Latest News
May. 19, 2024
How Shopify Users Can Maximize Online Potential?
Expansion into the digital market made it possible for many businesses and individuals alike to reach new horizons by targeting a much larger audience of potential customers
May. 19, 2024
How to be Creative When Advertising: 6 Unusual Tips to Follow
Standing out from the crowd requires more than just delivering a good product or service; it demands creativity in your advertising strategies