McDonald's: McMobile, 2
Media Type:
PrintWhen it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Credits
Advertising Agency:
Cossette, CanadaArt Director:
Alexandre JutrasCopywriter:
François-Julien RainvillePhotographer / Retoucher:
René LachapelleStrategy:
Simon BédardDate:
November, 2019Ad of the day
Ad of the Day | Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Ranveer Singh 9.0 Ad of the Day | Women in Tech: Beyond Ceilings 10.0 Ad of the Day | MACMA: Machine-Generated 10.0Latest News
May. 17, 2024
Breaking Barriers: The Impact of AI Integration on Business Performance
As a race, we've strived towards perfection, always making new progress, crossing barriers, transcending our expectations, and making innovations to make our lives easier
May. 16, 2024
L'ÉLOI Announces Major Roster Expansion
23 artists are now represented, all featured on the production studio’s redesigned website