Old Spice: Five year plan
Media Type:
TV
Country:
Industry:
Where does Old Spice Swagger deodorant smell itself in five years? Under your arms in the corner office of that job you always wanted that’s making you rich and famous but still humble and really likeable.
Credits
Advertising Agency:
Wieden + Kennedy, Portland, USACopywriter:
Matt MulveyArt Director:
Lawrence MelilliProducer:
Chris CaprettoExecutive Producer:
Emma WilcocksonDOP:
Robert ElswitProduction Company:
MJZEditorial Company:
ExileVFX Company:
The MillFinal Mix Studio:
Lime StudiosColor Transfer Company:
Company 3Date:
June, 2016Ad of the day
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