Old Spice: Five year plan

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Where does Old Spice Swagger deodorant smell itself in five years? Under your arms in the corner office of that job you always wanted that’s making you rich and famous but still humble and really likeable.

Credits

Advertising Agency:

Wieden + Kennedy, Portland, USA

Creative Directors:

Max Stinson, Erik Fahrenkopf

Copywriter:

Matt Mulvey

Art Director:

Lawrence Melilli

Producer:

Chris Capretto

Executive Producer:

Emma Wilcockson

Production Company:

MJZ

Editorial Company:

Exile

VFX Company:

The Mill

Final Mix Studio:

Lime Studios

Color Transfer Company:

Company 3

Date:

June, 2016

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