Old Spice: Pickup Line

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Ten years after starring in Old Spice's first "The Man Your Man Could Smell Like" commercial—inviting female viewers to look at their men, and then back at him—the suave, shirtless Isaiah Mustafa returns for the Procter & Gamble brand in new spots that channel the wacky, wild charm of the originals. This time around, Mustafa's not on a boat. But he still sports a towel around his waist, and he's brought his son to the party (sort of).

Credits

Advertising Agency:

Wieden + Kennedy, Portland, USA

Executive Creative Directors:

Jason Bagley, Eric Baldwin

Creative Directors:

Matt Sorrell, Ashley Davis-Marshall, Erik Fahrenkopf, Max Stinson

Copywriter:

Kamey Murphy

Art Director:

Nicole Blauw

Senior Producer:

Evelyn Loomis

Director of Production:

Matt Hunnicutt

Brand Manager:

Crystal Thomas

Brand Director:

Paige Brown

Group Brand Director:

Thomas Harvey

Creative Operations Manager:

Jody Hart

Brand Strategy Director:

Drew Phillips

Social Strategist:

Samantha Serocki

BA Managers:

Dusty Slowik, Teresa Lutz, Scott Meisse

Studio Designer:

Eric Reigart

Senior Digital Retouchers:

Kyle Pero, Saskia Thomson

Production Company:

Epoch Films

Director:

Matias & Mathias

Director of Photography:

Andreas Bjørseth

Executive Producer:

Melissa Culligan

Bidding Producer:

Megan Murphreee

Line Producer:

Ritu Paramesh

Editorial:

Joint Editorial

Editor:

JB Jacobs

Assistants Editor:

Kris Faris, Jonathan Schell

Managing Director:

Patty Brebner

Post Executive Producer:

Leslie Carthy

Post Producer:

Casey Wheeler

VFX:

Kevin

VFX Supervisor / 2D Lead:

Tim Davies

Head of CG:

Mike Dalzell

Executive Creative Director / Partner:

Tim Davies

Senior Executive Producer / Partner:

Sue Troyan

VFX Producer:

Jami Schakel

2D Team:

Robert Murdock, Susanne Scharping, Tony Pettiti, Steve Gibbons

3D Team:

Brian Weaver, Carl Harders, Casey Benn, Greg Mawicke, Kerry Graham, Matt Longwell, Nico Sugleris

VFX Coordinator:

Casey Cagle

Color Company:

Company 3

Colorist:

Sean Coleman

Senior Producer:

Matt Moran

Sound Design Company:

Joint Editorial

Audio Mixers / Sound Designers:

Noah Woodburn, Natalie Huizenga

Date:

January, 2020

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