Optic 2000: Optic Challenger

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Industry:

Personal Accessories

There are more than 2 million visually impaired people in France today. French optician and eyewear retail chain Optic 2000, committed to improving the autonomy of the visually impaired for over 15 years, is supporting Artha, a start-up that has developed a haptic belt capable of translating the surrounding environment into impulses that enable users to develop an entirely new perception of their environment.

Credits

Advertising Agency:

Australie.GAD

Date:

May, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide