Penny: The Path

7.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Retail Services

Penny, Germany’s much loved supermarket chain, encourage reconciliation at Christmas in new Serviceplan campaign.

Credits

Advertising Agency:

Serviceplan, Germany

Global Chief Creative Officer:

Alexander Schill

Creative Managing Partner Germany:

Matthias Harbeck

Executive Creative Director:

Christoph Everke

Executive Producer:

Aisha Blackwell

Senior Text:

Henrik Pfeiffer

Senior Art Director:

Marie Sophie Legat

Account Director:

Fabian Kleinmann

Account Manager:

Frederike Enk

Production Company:

Stink

Director:

Chiara Graymayr

Executive Producer:

Moritz Merkel

Producer:

Isabel Kast

Post Production Supervisor:

Steffen Röthinger

Director of Photography:

Danny Hiele

Media Agency:

OMD

Date:

November, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration