Smart: The mistake

Previous Ad Under Armour: Flash Next Ad Co-op: Food The Co-op Way

Smart: The mistake

9.0

Media Type:

Print

Brand

Agency

Country:

Industry:

Credits

Advertising Agency:

BBDO, Boulogne, France

Copywriter:

Sébastien Duhaud

Art Director:

Anthony Liétart

Chief Executive Officer:

Olivier Rippe

Managing Director:

Séverine Autret

Account Executive:

Charlotte Montrichard

Head of Art Buying:

Marie Bottin

Marketing Directors:

Stéphane Boutier

Marketing / Communication Manager:

Aline Cirrode

Photographer:

Jean-Baptiste Courtier

Date:

October, 2016

More from smart

Smart: Bad Parking, 3 9.5

Smart: Bad Parking, 2 9.5

Smart: Bad Parking, 1 9.7

Smart: Worries 9.0

Smart: Paris 10.0

Smart: London 10.0

Smart: Berlin 10.0

People Also Viewed

Cashin | The Captain 10.0

Centrum: Energize Your Inner Titan, Lion 7.3

Centrum: Energize Your Inner Titan, Gorilla 7.3

Centrum: Energize Your Inner Titan, Eagle 6.8

Centrum: Energize Your Inner Titan, Bear 7.3

Air India: Oh India 10.0

Verizon: Can’t B Broken 10.0

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5

Ad of the Day | Pizza Hut: Every Four Years 9.8

Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage