The North Face: Voice of Explorarion
Media Type:
DigitalOur beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Advertising School:
Miami Ad School, Mumbai, IndiaCopywriters:
Apaar Singhal, Yashashree SamantDate:
May, 2020More from The North Face
The North Face: After Dark 9.0 The North Face: Never Stop Exploring 9.0 The North Face Presents: Beyond the Summit 10.0 Ad of the Day | The North Face: Built For The Trail 10.0 Ad of the Day | The North Face Korea: SUPER AIR DOWN Drone Attack 9.7 The North Face: Extreme Shopping 9.5 The North Face: Soda 0.0Ad of the day
Ad of the Day | Renault: Push it to the Limit 0.0 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
Ad of the Day | New Renault Captur E-Tech Full Hybrid, Push it to the Limit
More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living"
Apr. 26, 2024
Almost Friday Media Teams up with Barrett Hofherr to Launch Friday Beers in New York
Friday Beers debuts in the New York area on April 27th, 2024