Spotify: Trojan Jammers
Media Type:
ExperientialCountry:
Industry:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.
Credits
Advertising School:
Miami Ad School, Mumbai, IndiaCopywriters:
Anisha Chavan, Nagma DhingraArt Directors:
Nihal Bambulkar, Kanchi UndeviaDate:
May, 2020Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 29, 2024
Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES
Mar. 29, 2024
Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris
Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret