Toyota: Cancel The Quit

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Independent media and ad agency H/L has been tapped by Toyota, the official partner of this year’s Summer Olympics, to bring its latest campaign to life for Northern California. Starring renowned athletes from Team USA’s past and present, Toyota’s campaign surrounding this global event aligns itself with Olympic and Paralympic competitors’ commitment to seeing success as a journey, not a destination.

Credits

Advertising Agency:

H/L Agency

VP, Executive Creative Director:

Dallas Baker

Director/Cinematographer:

Carlo Silvio

Associate Creative Directors:

Deepak George, Will Hammack

Copywriter:

Rebecca Vicino

Camera Operator & Editor:

Nate Kristoff

Motion Graphics Editor:

Trevor Sias

Senior Editor:

Grey Rosado

Integrated Producer:

Frances Brooks

Chairman:

Trey Curtola

SVP, Managing Director:

Chris Cronin

Account Supervisor:

Max Tenhoff

Account Executive:

Griffin Knorpp

Integrated Project Manager:

Jeanne Muller

Date:

July, 2024

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration