BYD Uses AI to Visualize a Future Driven by Combustion Engines
Campaign by We underscores the greentech’s global mission with a call to reimagine the planet today
Artplan Turns Free Fire into a Recruitment Tool
Initiative in partnership with AfroReggae and supported by Garena identifies talent through gameplay and brings young players into the professional e-sports scene
Copacino Fujikado Names Ellie Caldwell its First-Ever Head of Strategy
She joins after more than a decade of agency and brand strategy experience, most recently serving as VP, Strategy Director at Razorfish
Decathlon Quechua and Ores Collective Unveil "Almost True" Robot Adventure Campaign
Based on an original concept by ORES France, the film follows QUECH-01, a robot prototype born from a glitch at the Sallanches design center near Mont Blanc
Finalists from 39 Countries Announced for ADC 105th Annual Awards
All finalists will win Gold, Silver, Bronze Cubes or Merits, to be announced on May 13 during Creative Week 2026 in New York
Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards
Global Grand winners, along with the Iridium Effie - the single most effective campaign in the world - will be announced later this month
Barilla Appoints SAMY as Global Influencer Marketing Partner
The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy
BBH Funds Future Generation of Talent with Sixth Year of Barn
The eight-month course offered by Barn – an independent ad school funded by BBH - is open to anyone, regardless of education
The Collective Takes "Yog Squad" to Cinema in AV-First Push for Kids' Range
The partnership marks the brand’s first foray into AV as it turns to character-led storytelling on the big screen
Global Fuels F1 Podcast Up to Speed with Dynamic 3D Outdoor Campaign
The full-motion, 3D creative sees a vibrant F1 racing car accelerate and swerve out of the display
Stefan Sagmeister Headlines D&AD Festival 2026 as Creativity Goes on Trial
Two-time Grammy Winner Stefan Sagmeister set to reflect on the job that nearly killed his creativity, and why it didn't
Jelly Welcomes Director duo Ben & Julia to Global Roster
Surrounded by lenses, cameras, props, miniatures and handmade objects, their Berlin studio is a playground-like creative environment
Latest News
Jun. 25, 2026
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
Jun. 25, 2026
Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer
As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive