Lacoste: Socks and Sandals
Media Type:
TV
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile GeslainExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriter:
Antoine GauquelinAssistant Art Director:
Joachim TouitouTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliMusic Supervisor:
Seril FarranTV Producer:
Caroline BouilletProduction Company:
KITTENDirector:
Laure AtanasyanSound Company:
GumPhotographer:
Ronan GallagherDate:
April, 2022More from Lacoste
Lacoste: 90th Anniversary, Paris x Seoul
10.0
Lacoste: 90th Anniversary, Vitry sur Seine x New York
10.0
Lacoste: 90th Anniversary, Marseille x Miami
10.0
Lacoste: 90th Anniversary, Sao Paulo x Tokyo
10.0
Ad of the Day | Lacoste / Netflix: Netflix & Chill
9.0
Lacoste: L003 Neo Sneaker
9.0
Lacoste: Tennis Court
9.0
Ad of the day
Ad of the Day | Translated: Human Touch
0.0
Ad of the Day | Ubisoft: Assassin's Creed Nexus VR
10.0
Ad of the Day | Enigma Lab: Come Search With Us
10.0
Latest News
Sep. 22, 2023
New Android Campaign Compares SMS Texting to a Competitors' Outdated Texting Technology
Android humorously addresses common texting issues due to outdated messaging technology used by a competitor
Sep. 22, 2023
Wien Nord Serviceplan Launches Second Campaign with Celebrated Actor Nicholas Ofczarek
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador