Lacoste: Socks and Sandals
Media Type:
TV
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile GeslainExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriter:
Antoine GauquelinAssistant Art Director:
Joachim TouitouTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliMusic Supervisor:
Seril FarranTV Producer:
Caroline BouilletProduction Company:
KITTENDirector:
Laure AtanasyanSound Company:
GumPhotographer:
Ronan GallagherDate:
April, 2022More from Lacoste
Lacoste: Play Grounded
8.7
Lacoste x Theo Curin: Support Sporting Projects
10.0
Lacoste: 90th Anniversary, Paris x Seoul
10.0
Lacoste: 90th Anniversary, Vitry sur Seine x New York
10.0
Lacoste: 90th Anniversary, Marseille x Miami
10.0
Lacoste: 90th Anniversary, Sao Paulo x Tokyo
10.0
Ad of the Day | Lacoste / Netflix: Netflix & Chill
9.0
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
ArtClass Content Promotes Logan Gilmore and Brian Keegan to Executive Producer
Gilmore will serve as a live-action EP, and Keegan will be the EP of post-production
Apr. 23, 2024
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
The Brooklyn-based filmmaker offers a unique approach at blending dark comedy with unconventional storytelling, placing humor in unexpected places for clients