Pringles: NPC, Darren


Media Type:

Online Online




As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity. The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000. To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it. Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK. Applications for the position open on 20th June 2022 and close on 6th July 2022. All posts must be made public to be entered.


Advertising Agency:

Grey London, UK

Worldwide Chief Creative Officer:

Javier Campopiano

President & CCO:

Laura Jordan Bambach


David Wigglesworth

Global Group CDs:

Christopher Lapham, Aaron McGurk

Associate Creative Directors:

Angela Harding, Terry O'Neill


Raquel Chicourel

Planning Partner:

Lee Barber

Senior Planner:

Gilliam Caldwell Dunn

Managing Partner:

Agi Varanyi

Group Business Director:

Tamsine Foggin

Account Director:

James Kenrick

Account Manager:

Danielle Webb

Executive Producer:

Nazneen Read

Agency Producers:

Jack Pethurst, India Smith

Project Manager:

Daniela De Lisi


Tyrone Zall


Ollie Flux


Nigel Miller

Console Partner:


EMEA Partnership Lead:

Gordon Donald

MIAI Brand Partnerships Managing Director:

Claudine Harris

MIAI Brand Partnerships Partnership Manager:

Kali Ketchen

Game Partner:

Dovetail Games

VP of Marketing:

Keith Anderson

Head of Creative Services:

Roxy Francis

Assistant Producer:

Catriona Barber

Media Agency:


Planning Partner:

Greg Paterson

Client Director:

James Morgan

Senior Creation Manager:

Lauren Paterson


June, 2022

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