BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in
CANAL+ promotes its ultra-short window on theatrical films
Ad of the Day | Morocco Becomes the Kingdom of Football in New Tourism Ad by BETC Paris
Starring football superstars Achraf Hakimi (Paris St-Germain) & Brahim Diaz (Real Madrid)
Heetch Ride-Hailing App Goes Absurd with PIGEONS NOT PIGEONS
Heetch and BETC Paris are launching a new campaign that playfully hijacks a symbol every French person knows the pigeon to humorously explore what it feels like
Bertille Toledano, CEO of BETC, Appointed President of Havas Creative Network to Lead the Launch of a new Creative Powerhouse in the Region
Over the past years, Bertille has also played a significant role internationally, particularly in the Middle East
Olympique Lyonnais Women's Football Club Becomes "OL Lyonnes"
All of that with a new owner (Michele Kang), a new name, a new jersey and a new logo created by creative agency BETC Paris
Citroen Turns Dreams Into Reality in Surreal New Campaign for the C5 Aircross
Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality
BETC Paris and Yopro Celebrate Carlos Alcaraz in their New Campaign
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before
Cristiano Ronaldo Came to Saudi for Football…But He Stayed for More
Discover the full range of world-class events across Sports and Entertainment that take place in Saudi in the latest Visit Saudi ad campaign starring Cristiano Ronaldo
Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression
Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)
Lacoste Transforms its Iconic Crocodile into a Goat to Celebrate Novak Djokovic with an Exclusive Capsule Collection
For the US Open, Lacoste and its agency BETC Paris unveil "From a Crocodile to the GOAT"
Heetch and BETC Paris Break the Silence on Greater Paris Courts with Playground Reborn
In Paris and the banlieue, 300 basketball courts get their nets back… and their players too
Canal+ Launches its new Brand Campaign: R0_B0+
For the first time, CANAL+ provides entertainment to AI - an unprecedented immersive experience French streamer creates bold AI art installation
Latest News
Sep. 02, 2026
Ad of the Day | ANONIMA.ag and Not Brand Premiere Short Film for Link School of Business' U.S. Launch
Brazil's first university to establish operations abroad unveils campaign centered on entrepreneurship, courage, and the drive to create new paths
Sep. 02, 2026
James Drake Media Evolves from YouTube Channel to Full-Service Production Studio
The studio behind JAMESDRAKE TV, now past 750,000 subscribers and 300 million views, is relaunching with a new website and expanding into corporate