Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

+971 4 425 8888

Sep. 07, 2021

TBWA\RAAD Promotes Alex Pineda to The Role of ECD

Pineda to co-lead in developing the agency's creative output across all clients and brands

Apr. 14, 2021

TBWA\RAAD Appoints Jim Robbins As Its New Executive Creative Director

Robbins will lead the agency’s creative responsibility across all brands and clients

Feb. 14, 2021

On the Occasion of Valentine's Day, M.A.L.I. Launches the "Traditional Virginity Test" Campaign

Introducing sets of blank bed sheets that denounce and fight the demeaning ritual of ‘virginity testing’

Feb. 09, 2021

Ad of the Day | Travelers Get a "Martian ink" Passport Stamp Upon Arrival to the UAE

Flying in to Dubai on 9 February was a little like arriving on Mars

Aug. 04, 2020

On its 75th Anniversary, Lebanese Army Turns its Camouflage Uniforms into Icons of Peace

The PeaceCamo has transformed the pattern of war into an icon of peace

Jul. 17, 2019

Nissan and TBWA RAAD Present BioColor - DNA for the new Nissan Altima

Now your own DNA can help you select the color of your new car

Apr. 04, 2019

Standard Chartered Bank UAE highlights gender pay disparity with "Art Gap"

Held from 3rd to 6th April 2019 during the World Art Dubai, the first-ever ‘Art Gap’ exhibition will feature the works of a collective of Emirati and expat women artists

Feb. 05, 2019

Meet The Clasico Dogs: The dogs that love football just as much as you do!

SNIFF wants to show that mix breed rescue dogs can be a loving part of the biggest football rivalry in the world.

Jan. 28, 2019

OMO launches a ground-breaking innovation in the world of in-store sampling: the OMO Tag

The OMO Tag dissolves into consumers’ clothes, providing an instant solution against dirt and stains.

Nov. 06, 2018

du Fitness Challenge: No distractions. No excuses!

#WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives

Latest News

Dec. 03, 2021

Hoy Bue And Flybondi Present Jacket-on

The agency creatively led by Tony Waissmann in Latinamerica, presents Jacket-on. A jacket capable of becoming a carry-on.

Dec. 03, 2021

ABBA Release Christmas Single "Little Things" with Video Directed by Sophie Muller

The official music video for the single also launches today