TBWA\RAAD
Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.
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Ad of the Day | Nissan Middle East Launches First-Ever Brand Campaign, "Defy Ordinary"
Developed by Nissan United in Dubai, this daring platform has extended beyond the Middle East, reaching Africa, India, Europe (including Russia), and Oceania
KFC Launches "The Original Gamechangers" to Empower Saudi Female Gamers
KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform
Ad of the Day | Manchester City's Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol
In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team
KFC has Joined Forces with the Iconic Cheetos to Unveil a Culinary Sensation: Crunchin' Cheese Fried Chicken!
Teaming up with Cheetos, renowned for its bold and exciting flavors
TBWA\RAAD Names Catherine Bannister as New Chief Strategy Officer
TBWA\RAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately
Nissan's CGI Masterpiece Unveiled in City Walk Dubai
Nissan Middle East recently revealed what it calls a "CGI masterpiece" featuring its iconic Patrol lineup on the billboard of City Walk Dubai
TBWA\RAAD Appoints Tony Kayouka as Head of Social and Content
TBWA\RAAD has announced the appointment of Tony Kayouka as its new Head of Social and Content
Nissan Invites it Customers to "Keep Asking why" in its Latest Campaign
Nissan's regional Intellectual Property Rights (IPR) campaign redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation
TBWA\RAAD Welcomes New Executive Creative Directors Frederico Roberto and Santiago Cuesta
Agency has appointed 2 new Executive Creative Directors
TBWA\RAAD Promotes Romy Abdelnour to Head of Communications
Romy has over 15 years of experience in the creative industry, having started her career as a graphic designer before shifting to communications
M.A.L.I. Turns the World Cup's First-Ever Female Referees Into Messengers of Women's Empowerment
This year in Qatar, three women are stepping into male-dominated field
TBWA\RAAD Appoints Paulo Areas as Executive Creative Director
Paulo will be responsible for developing the agency's creative output
Latest News
Jun. 04, 2026
"When it Matters, Watch it on a Samsung", Declares new Campaign Celebrating 20 Years of Being World No.1
In the film, giant stars are ferried across the skies of Europe by helicopter, sparking intrigue and excitement everywhere
Jun. 04, 2026
Berlin Executive Jury Session Concludes as Gerety Awards 2026 Shortlist Discussions Begin
Held as part of Gerety’s global judging process, the in-person executive jury sessions play a key role in shaping the shortlist