TBWA\RAAD
Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.
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TBWA\RAAD Appoints Rawad El Dahouk as Head of Strategy for Saudi Arabia
With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market
Ad of the Day | Nissan Middle East Launches First-Ever Brand Campaign, "Defy Ordinary"
Developed by Nissan United in Dubai, this daring platform has extended beyond the Middle East, reaching Africa, India, Europe (including Russia), and Oceania
KFC Launches "The Original Gamechangers" to Empower Saudi Female Gamers
KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform
Ad of the Day | Manchester City's Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol
In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team
KFC has Joined Forces with the Iconic Cheetos to Unveil a Culinary Sensation: Crunchin' Cheese Fried Chicken!
Teaming up with Cheetos, renowned for its bold and exciting flavors
TBWA\RAAD Names Catherine Bannister as New Chief Strategy Officer
TBWA\RAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately
Nissan's CGI Masterpiece Unveiled in City Walk Dubai
Nissan Middle East recently revealed what it calls a "CGI masterpiece" featuring its iconic Patrol lineup on the billboard of City Walk Dubai
TBWA\RAAD Appoints Tony Kayouka as Head of Social and Content
TBWA\RAAD has announced the appointment of Tony Kayouka as its new Head of Social and Content
Nissan Invites it Customers to "Keep Asking why" in its Latest Campaign
Nissan's regional Intellectual Property Rights (IPR) campaign redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation
TBWA\RAAD Welcomes New Executive Creative Directors Frederico Roberto and Santiago Cuesta
Agency has appointed 2 new Executive Creative Directors
TBWA\RAAD Promotes Romy Abdelnour to Head of Communications
Romy has over 15 years of experience in the creative industry, having started her career as a graphic designer before shifting to communications
M.A.L.I. Turns the World Cup's First-Ever Female Referees Into Messengers of Women's Empowerment
This year in Qatar, three women are stepping into male-dominated field
Latest News
Jul. 20, 2026
Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world
Jul. 20, 2026
GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops