TBWA\RAAD
Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.
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KFC Arabia Launches Korean BBQ Menu With the World's Only Arabic-Speaking Korean Comedian
When the world's only Arabic-speaking Korean comedian tries to rebrand "KFC" as "Korean Fried Chicken," the kitchen fights back
Nissan Middle East Breaks the Rules of OOH Again with Dar Patrol CGI
The brand turns a static billboard into an immersive spectacle that pulls the desert into the city
Ad of the Day | du is Bridging Spaces to Enable Digital Progress
du has launched "Bridging the Spaces Between Us", a new brand campaign that places human connection at the center of its story
TBWA\RAAD Makes Fast Company Middle East's Most Innovative Companies List for a Fourth Year
Fast Company Middle East’s annual ranking spotlights companies reshaping industries and delivering measurable impact across the region
TBWA\RAAD Announces Senior Promotions Across Key Departments
These promotions reaffirm TBWA\RAAD’s commitment to stay relentlessly disruptive—turning bold ideas into real world impact
du Sets Guinness World Record for Longest Promoted TikTok Livestream, Showcasing UAE’s Unstoppable Network
One phone, seven Emirates, zero drop-outs: du turns TikTok Live into a real-world stress test
TBWA\RAAD Names Derek Green as Chief Creative Officer, Strengthening Regional and Global Creative Ambitions
With 25+ years of global experience, Green has led award-winning campaigns for iconic brands
KFC Turns Fake Ads into Real Mobile Games with "Original Fake Games"
KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games
Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings
In a move that literally leaves nothing in the way of late-night cravings, KFC with TBWA\RAAD has done the unthinkable: removed the doors from its restaurants
Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign
TBWA\RAAD Appoints Muriel Lechaczynski as Chief Growth Officer
Muriel previously served as Managing Director at TBWA\Shanghai and was the Global Brand Lead for Philips at TBWA\Neboko
TBWA\RAAD Appoints Rawad El Dahouk as Head of Strategy for Saudi Arabia
With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market
Latest News
Jun. 04, 2026
"When it Matters, Watch it on a Samsung", Declares new Campaign Celebrating 20 Years of Being World No.1
In the film, giant stars are ferried across the skies of Europe by helicopter, sparking intrigue and excitement everywhere
Jun. 04, 2026
Berlin Executive Jury Session Concludes as Gerety Awards 2026 Shortlist Discussions Begin
Held as part of Gerety’s global judging process, the in-person executive jury sessions play a key role in shaping the shortlist