TBWA\RAAD

Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

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Feb. 12, 2022

The Womanity Foundation Brings Forgotten Female Scientists Back To Life To Give Their "Noble" Speeches

The Womanity Foundation collaborated with creative agency TBWA\RAAD

Feb. 02, 2022

Hilton Launches Ground-Breaking Waitographer Programme In The UAE

Innovative photographic training scheme will help hotel waiters to capture Hilton guests on smartphone cameras

Jan. 19, 2022

Rafael Lavor Named TBWA\RAAD's Head of Strategy

Lavor will be responsible for leading the agency’s planning team and its strategy discipline in the region

Dec. 20, 2021

Ad of the Day | BHI Launches Commemorative Glasses Made From Beirut's Broken Windows

To Help Save Heritage Buildings In The City

Sep. 07, 2021

TBWA\RAAD Promotes Alex Pineda to The Role of ECD

Pineda to co-lead in developing the agency's creative output across all clients and brands

Apr. 14, 2021

TBWA\RAAD Appoints Jim Robbins As Its New Executive Creative Director

Robbins will lead the agency’s creative responsibility across all brands and clients

Feb. 14, 2021

On the Occasion of Valentine's Day, M.A.L.I. Launches the "Traditional Virginity Test" Campaign

Introducing sets of blank bed sheets that denounce and fight the demeaning ritual of ‘virginity testing’

Feb. 09, 2021

Ad of the Day | Travelers Get a "Martian ink" Passport Stamp Upon Arrival to the UAE

Flying in to Dubai on 9 February was a little like arriving on Mars

Aug. 04, 2020

On its 75th Anniversary, Lebanese Army Turns its Camouflage Uniforms into Icons of Peace

The PeaceCamo has transformed the pattern of war into an icon of peace

Jul. 17, 2019

Nissan and TBWA RAAD Present BioColor - DNA for the new Nissan Altima

Now your own DNA can help you select the color of your new car

Apr. 04, 2019

Standard Chartered Bank UAE highlights gender pay disparity with "Art Gap"

Held from 3rd to 6th April 2019 during the World Art Dubai, the first-ever ‘Art Gap’ exhibition will feature the works of a collective of Emirati and expat women artists

Feb. 05, 2019

Meet The Clasico Dogs: The dogs that love football just as much as you do!

SNIFF wants to show that mix breed rescue dogs can be a loving part of the biggest football rivalry in the world.

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Jun. 04, 2026

"When it Matters, Watch it on a Samsung", Declares new Campaign Celebrating 20 Years of Being World No.1

In the film, giant stars are ferried across the skies of Europe by helicopter, sparking intrigue and excitement everywhere

Jun. 04, 2026

Berlin Executive Jury Session Concludes as Gerety Awards 2026 Shortlist Discussions Begin

Held as part of Gerety’s global judging process, the in-person executive jury sessions play a key role in shaping the shortlist