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News (383)

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops

Jul. 17, 2026

AI First: Plan.Net Launches New Business Unit for the Next Stage of Marketing Transformation

Many companies invest in artificial intelligence, but only a few succeed in systematically generating business value from it

Jul. 16, 2026

Bray & Co Launches "Fiber Up" Campaign for Fidium Fiber Internet

The independent, award-winning, full-service creative agency helps brands rise above the competition by solving difficult marketing challenges

Jul. 09, 2026

Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT

The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain

Jul. 09, 2026

M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead

Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations

Jun. 30, 2026

Shepherds Friendly Launches Integrated Bicentennial Marketing Campaign

Shepherds Friendly has reactivated the highly successful Mutual Moments advertising series it ran last year to incorporate its own bicentennial celebrations

Jun. 23, 2026

Yes& Acquires Modo Modo, Expanding B2B Marketing and Atlanta Presence

This latest move by Yes& marks the agency’s third strategic acquisition in the B2B space over the last 18 months

Jun. 17, 2026

Cannes Lions Announces Jim Stengel as the Inaugural Lions Laureate for Marketing

In 2003, Stengel brought the first major client-side marketing delegation to Cannes Lions

Jun. 17, 2026

Effie Announces 2025 Global Effie Index, Unveiling the World's Most Effective Marketers

This year’s rankings reflect a marketing landscape where effectiveness is being driven by a combination of enduring brand platforms

Jun. 15, 2026

MediaMarktSaturn and Serviceplan Group Launch Future-Ready Model for Marketing Production

The transformation ambition behind this new model is to consistently advance MediaMarktSaturn’s "Experience Retail" strategy

Jun. 14, 2026

Havas Expands Havas Play in North America with Archrival Acquisition

Award-winning youth culture and experiential activation agency Archrival expands Havas Play's capabilities across sports marketing

Jun. 12, 2026

CJ WORX Named the Only Thai Winner at FAB Awards 2026

Widely regarded as one of the world's premier award programmes dedicated to food and beverage marketing

Jun. 12, 2026

Tug Appoints Dentsu X Managing Partner Asher Gordon

Tug, the independent, AI-powered brand and performance marketing agency, has appointed Asher Gordon as Managing Director EMEA

Jun. 11, 2026

Pavone and Penn State Health Ring Cancer's Bell With Bold Storytelling Campaign

Cancer care is one of the most crowded, complicated, and emotionally charged spaces in healthcare marketing

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges

May. 29, 2026

The MX Group and Okta Slay the Giants, Win Effie for Advertising Effectiveness

MX becomes first pure-Ppay B2B agency to win a U.S. Effie, marking a milestone for B2B marketing effectiveness

May. 28, 2026

Conagra Brands Selects Cornett as Marketing Agency for Modern Media Execution

The agency demonstrated the strategic capability, operational agility, and senior‑level engagement required to support Conagra's evolving media model

May. 07, 2026

Effie United States Announces 2026 Grand Jury for Most Effective Marketing Effort Award

As the global authority on marketing effectiveness, Effie Awards celebrate work that works- recognizing marketing efforts that not only capture attention

Apr. 29, 2026

New Data Shows Traditional Advertising Still Most Effective for Retail Brands

ROI data from econometrics agency IMS comes as retailers waste over £170,000 per month on ineffective marketing

Apr. 28, 2026

L'Oreal Romania Partners With SAMY to Boost Local Digital Marketing

Starting in June 2026, SAMY will manage the entire ecosystem for all 21 brands of the L’Oréal Groupe in Romania

Apr. 27, 2026

EVOQ Group Promotes Kirby Altman to Marketing Director

Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective

Apr. 22, 2026

Barilla Appoints SAMY as Global Influencer Marketing Partner

The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy

Mar. 31, 2026

M+C Saatchi Talk Appoints WPP's Callum Powell as Head of Brand PR & Influence

Newly created role brings brand PR and influencer marketing together to strengthen culture-first story-making proposition

Mar. 30, 2026

UK Travel Marketers Predict Budget Increases in Run up to 2026 Holiday Season

Impression’s Travel & Tourism report also shows 64% of marketing teams set to expand, despite the adoption of AI

Mar. 23, 2026

StrawberryFrog Names RG Logan Chief Integrated Strategy Officer

Strategy veteran to lead integrated brand, media and AI-driven marketing

Mar. 19, 2026

PEAK30 Launches: A New Agency Dedicated to the Mountain Economy

The joint venture brings together four specialist agencies to support brands, institutions and territories looking to build long-term marketing strategies around mountain culture and the global momentum leading up to 2030

Mar. 16, 2026

Scottish Government Shines a Light on Mental Health Resources in Nationwide Marketing Campaign

Campaign features striking neon signs in Glasgow and Edinburgh train stations

Mar. 13, 2026

Uber's New Campaign Rewrites the Marketing Status Quo this St. Patrick's Day

This new campaign, "Uber IrishXit," created in partnership with Mother New York, is designed to help everyone Irish exit wherever they are

Mar. 12, 2026

Ian Millner Steps Down as Chair of Iris Worldwide after 26 years

He will now focus on a portfolio of non-executive advisory roles working with founders and entrepreneurs across the marketing and creative industries

Mar. 06, 2026

M+C Saatchi North America Named Marketing Agency for The U.S. Soccer Federation, Ahead of FIFA World Cup 2026

This will include collaboration with key U.S. Soccer brand partners

Mar. 06, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, in Germany with Styleheads Acquisition

Supports Havas Play's mission to connect people and brands through passion-driven content and experiences

Mar. 04, 2026

Rival Marketing Consultancy Releases 2026 "Brands to Watch" Report

Using its proprietary market intelligence platform, Curo, Rival examines consumer behavior and preferences to reveal where demand is structurally shifting

Feb. 27, 2026

Disrupting the Luxury Code: The Marketing Shift in Yacht Charters

Explore the digital transformation of yacht rentals. Learn how smart branding and transparent marketplaces are changing marine travel marketing

Feb. 20, 2026

In a Shift for Influencer Marketing, Dove Hair is Sponsoring Honesty Over Praise

Dove put its most awarded hair repair mask to the test with the most honest people on the internet: Reddit

Feb. 18, 2026

Rival Marketing Consultancy Names Tim Bildsten Creative Director

Creative leader brings award-winning experience on client & agency side to fast-growing shop

Feb. 12, 2026

DAC Named Strategic Marketing Partner for Sofas & Stuff

The decision to partner with DAC was driven by the agency's ability to deliver integrated local and national strategies

Feb. 10, 2026

Ginsters Launches £4M Tongue in Cheek "Taste the Effort" Campaign

The new campaign will reach 94% of UK adults more than 9 times, across TV, Video on Demand (VOD), YouTube, Radio, Social and Shopper marketing

Feb. 03, 2026

2026 is The Year of Reckoning for Influencer Marketing, Data Shows

The findings, taken from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite

Jan. 28, 2026

Union Collective Forms Partnership with Hospitality Industry Specialist Dean Callan

With this partnership, Union Collective doubles down on its mission to set a new standard for innovation in the drinks and hospitality marketing landscape

Jan. 28, 2026

Noble West Named Agency of Record for Ocean Mist Farms

Noble West's remit includes leading all elements of Ocean Mist Farms' marketing efforts across its full line of more than 27 fresh produce crops and products

Jan. 23, 2026

Hyperquake Adds Proven Brand Marketer Gabrielle Schweickart as Director, Growth Marketing, Media, and Analytics

Previously, Gabrielle served as Digital Marketing Director at Grandin Road, after joining the retailer in 2016.

Jan. 22, 2026

Honda Launches Inspiring Campaign as Official Automotive Partner of Team USA

Debut Honda marketing campaign as Official Automotive Partner of Team USA celebrates belief that a challenging spirit and teamwork can move people to achieve the extraordinary

Jan. 22, 2026

YES& Acquires Symmetri Marketing Group

Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding

Jan. 20, 2026

UK Health & Beauty Marketers Investing in AI to Compliment, not Replace, Humans

Impression's Health & Beauty sector report also finds two-thirds of businesses expect to increase marketing budgets over the next year

Dec. 29, 2025

BET+ Presents CONVERGE CES, Led by Top Culture & Marketing Leaders

The flagship event unites brand and agency leaders to explore how breakthroughs shape AI, purpose, and audience trends at CES

Dec. 22, 2025

White Square International Festival of Creativity 2026: Call for Entries is Open

White Square International Festival of Creativity, one of the globally recognized awards for brands and agencies in the spehere of marketing and advertising

Dec. 19, 2025

Is Your Phone Listening to You? OMO/Persil Launches Campaign Inspired by One of the Internet's Biggest Mysteries

Unilever promotes Persil wonder wash with fast remarketing and discount coupons

Dec. 16, 2025

Havas Launches Experiential Marketing Arm, Havas Play, in Belgium with DIGIZIK Acquisition

DIGIZIK strengthens Havas Play's entertainment leadership and Havas Village Belgium

Dec. 15, 2025

AML and Vanguard Win Gramercy Award for Experiential Marketing

The result was an unforgettable experience that inspired attendees to embrace the next 50 years of progress

Dec. 15, 2025

YES& Adds Senior Healthcare Advisor Jean Hitchcock

Hitchcock led marketing communications at Scripps Health for seven years, overseeing five hospitals, 13 clinics, and a network of physicians and employees

Dec. 12, 2025

Experiential Agency Wink Worldwide Adds Four New Creative Directors

Tom Arendas, Yifei Chai, Brigitte Hendrix & Henrique Louzada join the award-winning experience marketing hotshop

Dec. 09, 2025

Semify Acquires Dragon Metrics to Boost Global AI Optimization and Expand International Reach

Strategic acquisition adds top-tier SEO/AI/PPC reporting tools and global expertise to a leading white-label digital marketing platform

Dec. 05, 2025

Colombian Brand: When Product Innovation Redefines the Role of Marketing in Highly Commoditised Categories

The alliance between Fantástica, an independent agency from Colombia focused on creating transformative solutions, and Gradezco, steward of the historic brand TOP

Dec. 05, 2025

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

McNeill will lead the EVOQ Group’s technology and digital strategy, with responsibilities centered on innovation, digital transformation, and marketing intelligence

Dec. 04, 2025

New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue

Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively

Dec. 04, 2025

Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition

Award winning experiential agency Bearded Kitten was Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022

Dec. 02, 2025

Cannes Lions Launches LIONS Sport

A new global forum celebrating the cultural and business impact of creative innovation in sports marketing

Nov. 27, 2025

What Global CMOs Want in 2026: Strategic Priorities and Agency Expectations

805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group

Nov. 20, 2025

Sprinklr and SAMY Strategic Alliance Unleashes Next-Gen Customer Experience Solutions for Global Brands

This enhanced collaboration brings together Sprinklr's Unified-CXM platform with SAMY's social-first marketing expertise

Nov. 18, 2025

Yes& Unveils "Gen Z in [Focus]": How a Generation Is Redefining the College Decision

First presented at the AMA Symposium for the Marketing of Higher Education, the research offers practical guidance for institutions seeking to engage Gen Z

Nov. 17, 2025

Atlassian and Zach Woods Debut "It's a Team Changer" - A Bold, Funny Take on Teamwork for the AI Era

Developed with Epoch and directed by Phil Morrison, this campaign continues Atlassian's bold B2B marketing with unexpected storytelling

Nov. 13, 2025

Rival & Imperial College Business School Unveil "The Rival 50"

A new global index spotlighting the top 50 challenger brands redefining success in today’s complex marketing landscape

Nov. 13, 2025

Billion Dollar Boy and Portal Launch First Creator Conversion Tracker for Third-Party Retailers

The partnership includes an exclusive integration via API into Billion Dollar Boy Group’s proprietary creator marketing discovery

Nov. 10, 2025

Only Two Per Cent of Enterprise Marketing Leaders Rate the Data in their Martech Stack as Strong

The survey was carried out by marketing optimisation and transformation specialists Intermedia Global (IMG)

Nov. 07, 2025

BooneOakley Wins Vogue Tyre Account

Independent advertising and marketing agency BooneOakley has won the Vogue Tyres account after a review that included five other agencies

Oct. 23, 2025

ACC Intelligence Launches Definity, a Synthetic Audience Platform that Enables Brands to Pre-Test Creative

Platform empowers brands with decision clarity for high-stakes marketing and communications

Oct. 17, 2025

i-media Hires Hannah Ainsworth as Marketing Director

Her appointment follows hot on the heels of the announcement that Nick Lawson, formerly Global Chief Executive of EssenceMediacom, has taken up the role as Chairman

Oct. 16, 2025

Tito Ribeiro Explores how AI is Rewriting Content Strategy

The Brazilian Tiago Ribeiro, known as Tito, an international reference in content strategy, digital marketing, and innovation

Oct. 14, 2025

Jackson's Super Veggie Straws Launches Social Campaign Challenging Shoppers to Question the Label

Joybyte's social strategy urges consumers to look beyond marketing claims, earning 600k+ views for a single video

Oct. 14, 2025

Gabriele Cucinella, Stefano Maggi and Ottavio Nava Step Down as EU Co-CEOs to Become EU Co-Chairs

Since opening We Are Social’s Italian office in 2010, Cucinella, Maggi, and Nava have pioneered a new approach to marketing

Oct. 09, 2025

Genexa Uniquely Blends Traditional and Guerrilla Marketing in a New "Clean" Campaign

This past Sunday, Genexa, the first clean medicine company, launched a multi-faceted campaign centered on its "Pediatrician Preferred" claim

Oct. 09, 2025

DKC Launches AI Evolution with Stripe Theory to Help Brands Optimize for AI

The marketing and communications landscape has faced significant challenges over the past year

Oct. 01, 2025

Dawn Ridge Joins Yes& as Senior VP, Growth

Yes&, the independent, fully integrated marketing agency, has added Dawn Ridge as Senior VP of Growth

Sep. 25, 2025

NeoPangea Appoints National Geographic Veteran Jen Wallace as VP of Marketing & Client Strategy

Seasoned digital storytelling executive brings experience in immersive content and strategic partnerships

Sep. 24, 2025

Driving Armenia's Digital Future: An Interview with EasyPay's Chief Marketing Officer

As Armenia rapidly embraces digital transformation, EasyPay stands at the forefront of the fintech revolution

Sep. 23, 2025

Clarins Engages Impression to Drive Triple-Digit Revenue Growth Across APAC

Performance marketing agency optimises SEO across eight APAC markets for Clarins’ latest product range launch

Sep. 16, 2025

Brock Purdy Headlines New Toyota Campaign From H/L

AI-powered visuals, live-action craft, and interactive fan tech drive the next evolution of sports marketing in Northern California

Sep. 11, 2025

Ex-Gut MD Launches Voice: A Business Therapy Lab For Brands, CMOs and Founders

Natalia Forster's new venture connects marketing strategy with emotional intelligence to transform and build businesses

Sep. 10, 2025

Canva Partners with Global for Radio, Outdoor and Social Media Campaign

Global visual communication platform Canva has teamed up with Global, the Media & Entertainment group, to create a multi-platform marketing campaign to inspire creativity across the UK

Sep. 08, 2025

Nine Out of Ten CMOs Wouldn't Have Joined Marketing if they'd Known it was Going to be a Tech Career

On average, around half the marketing team now has a largely or completely tech-facing role

Sep. 02, 2025

Performance Marketing Agency Impression Hires First Head of PR and Social

Hannah Craig will unite PR and social to supercharge the agency’s integrated offer

Aug. 27, 2025

Half of Marketers Still Can't Prove Influencer Marketing Works

New research from social-first agency SAMY has revealed that half of marketers (50%) are still unable to prove a return on investment from influencer marketing

Aug. 20, 2025

How Personalized Marketing Drives Hotel Guest Loyalty

In the highly competitive hotel industry, attracting new guests is expensive, but retaining loyal customers is even more challenging

Aug. 19, 2025

Brandon Expands Strategic Partnership with Idahoan to Drive Digital Commerce and Customer Engagement

After three years of bold collaboration across social media, influencer marketing, and content production, Idahoan is deepening its trust in Brandon

Aug. 19, 2025

Acclaimed Brand Strategist Ulli Appelbaum Releases "The Science of Brand Associations: Win Minds, Win Markets"

New book explains how brand associations drive marketing and provides tools to build stronger, more memorable brands

Aug. 14, 2025

Brandon Releases 2025 Playbook: Love-Driven Branding - The New Rules of Pet Care Marketing

The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect

Aug. 11, 2025

8x8 Flips the Script on B2B Marketing with AI-Powered Hero Campaign

The vision for "the power of you": one commercial for every customer, making them the hero

Jul. 24, 2025

BBN Launches AI Studio to Accelerate Smarter B2B Marketing Across Global Partnership

BBN AI Studio will collaborate with all its BBN partners, operating in 68+ offices across more than 28 countries, spanning five continents

Jul. 23, 2025

J.P. Morgan Markets Launches "Do. More." – a Global Campaign Showcasing its Transformed Trading Platform

Marketing campaign targets institutional investors in fast-moving markets where "every second counts"

Jul. 23, 2025

Vacation Branson Engages TravelBoom for Full-Service Partnership

The 12-month project covers website development, SEO, email marketing, paid search, and analytics for VacationBranson.com

Jul. 23, 2025

Rival Expands Global Marketing with Acquisition of London's OAT Design Studio

OAT Studio, known for its bold design work, has spent the past three years partnering with top-tier clients across various industries

Jul. 17, 2025

How Lubella Turned Iga Swiatek's Offhand Comment into a National Moment

Lubella (which is also sold in the UK) and agency Feeders sprang into action with a spontaneous real-time marketing campaign

Jul. 16, 2025

Jo Moore Teams up with The Behavioural Architects to Launch New Creative Studio

DO NOT BEHAVE will target client marketing and insight departments, especially those that want a different approach

Jul. 01, 2025

Cheil UK Appoints Max Miller as Head of Experience to Drive Digital Innovation and Growth

Hire aligns with Cheil UK's broader ambition to elevate digital strategy within the marketing landscape

Jun. 27, 2025

SAMY Unifies its Brand to Become a Social-First Powerhouse Delivering End-to-End Social Media Marketing Solutions

SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity

Jun. 25, 2025

ADWEEK Partners with MiniMBA to Deliver Online Education to Marketing Pros

Founder and marketing professor Mark Ritson will be a regular contributor to ADWEEK

Jun. 24, 2025

The Considered Heralds Next Phase of Growth and Evolution With Creative, Strategy C-Suite Promotions

AI-driven healthcare marketing agency The Considered strengthens leadership with new internal promotions amid continued growth

Jun. 19, 2025

Eight Oh Two Announces the Promotion of Caitlynn Goheen to Director of PPC

Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern

Jun. 18, 2025

Marc Andre Debruyne of Open Swim Wins Six Marketing Awards and a Silver Lion at Cannes

Director Marc Andre Debruyne won a Silver Lion and multiple Marketing Awards for Coca-Cola's "Balikbayan Magic"

Jun. 16, 2025

New TravelBoom Hotel Marketing Study Finds Most U.S. Travelers Book Within 1–2 Months

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel

Jun. 12, 2025

Vexan Fishing Appoints TBA Outdoors for Marketing Duties

Vexan Fishing, a family-owned maker of fishing gear, has named TBA Outdoors as its marketing partner

Jun. 10, 2025

Introducing the Effie LIONS Foundation: Building a Marketing Industry for Everyone

Global non-profit aims to futureproof the industry through access and innovation

Jun. 10, 2025

Erik Toresson Hellqvist Appointed new Head of Marketing and Communications at Goteborg Film Festival

The position includes both strategic and hands-on responsibilities, with a focus on strengthening public engagement

May. 27, 2025

The Future of the CMO: Why Marketing's Top Job is Being Rewritten

After four years of research, Rival's The Future of the CMO reveals why the role is under pressure and how bold leaders can turn this into an opportunity

May. 22, 2025

The Field Museum's "Blood Appetite" Wins Grand Effie at the 2025 Effie Awards US

Honored for its sharp strategy and original thinking, the campaign took home the top prize for marketing effectiveness

May. 22, 2025

Ina Treciokas Launches Ingenuity Group and Joins Acceleration Community of Companies

Top communications strategist will lead her newly formed firm within ACC's ecosystem of omnichannel marketing and media services

May. 20, 2025

Gerety Awards Presents: Gerety Talks Indie Agency Founders Episode 3

Just like the awards, Gerety Talks spotlights true changemakers in marketing and creativity, offering a fresh take on leadership

May. 13, 2025

Beth Watson Joins AKA as Senior Vice President, Head of Theater

A strategic leader with 15 years in Broadway and entertainment marketing, Beth joins AKA during a time of exciting growth

May. 09, 2025

Sugar Doggies: How Peru Turned Adult Dogs into the Sugar Daddies of Purpose-Driven Marketing

Sugar Doggies was born from the alliance between the rescue organization Voz Animal

May. 07, 2025

Effie U.S. Announces 2025 Grand Jury to Select Top Marketing Effort

This jury will determine the recipient of the Grand Effie, the top honor awarded for the most effective marketing effort of the year

May. 01, 2025

Miketeevee Report Reveals Rise and Future of In-House Agencies

In the past year, 81% of brands led their own campaigns, and 66.5% handled performance marketing in-house

May. 01, 2025

Bray & Co Launches Joshua Tree Residencies to Reignite Marketing's Creative Soul

The program is for agency and brand marketers seeking deeper meaning, space, and inspiration in a fast-paced, tech-driven industry

Apr. 25, 2025

TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth

The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization

Apr. 25, 2025

Eric Church & John Fogerty Reimagine "Up Around The Bend" as New NASCAR on Prime Anthem

Preview Drops Today as Part of NASCAR on Prime's Marketing Campaign Featuring Analysts Dale Earnhardt Jr. and Steve Letarte

Apr. 22, 2025

What Successful Law Firms Get Right About Marketing

Strong marketing is more than just having a website, whether you are just starting out or trying to grow your practice, especially in something as sensitive as personal injury law

Apr. 17, 2025

How Online Slot Brands Are Shaping Digital Advertising Strategies

Few business segments have experienced such accelerated adaptation and originality in digital marketing as the online gambling sector

Apr. 16, 2025

The Mars Agency and Outerkind Go On Tour With a Mobile Salon Experience for Schwarzkopf

"Color on Tour" blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration

Apr. 15, 2025

Revry Appoints Sydney Walz as New Head of Marketing, Continuing Momentum for the Global LGBTQ+ Streamer

Industry veteran to lead marketing strategy and audience growth for global queer streaming network

Apr. 14, 2025

AI Takes Hold as Brands Accelerate Investment in Personalisation, new Report Shows

One in six brands already use AI for personalized email marketing and half use it to create seasonal promotions and offers

Apr. 10, 2025

Effie Worldwide Announces Global Grand Contenders for its 2024 Global Best of the Best Awards

The Global Best of the Best Effie Awards honor the world’s most effective marketing across a truly global stage

Apr. 10, 2025

Herd of Shepherds Launches Category-Defying "Tales of the Un-Probable" Campaign for Smartsheet

New creative agency redefines B2B marketing with visually stunning, storytelling-driven campaign

Apr. 08, 2025

Dals Appoints Marketing and Sales Director Following Brand Overhaul

Largest supplier of UK public sector language services hires Jon Burke to lead marketing push that began with the company's recent rebrand

Apr. 03, 2025

Why Every Law Firm Needs Local SEO

In today’s digital landscape, local SEO has become an essential part of any law firm’s marketing strategy

Apr. 01, 2025

Verizon Appoints Mary Sagripanti as CMO of Verizon Value organization

Mary is an accomplished brand marketing and general management executive with 25+ years of experience

Mar. 26, 2025

On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide

Collaboration to feature exclusive programming effie award-winning case studies, thought leadership, and global celebrations of marketing effectiveness

Mar. 20, 2025

Apple named Cannes Lions Creative Marketer of the Year

The prestigious honorary award recognises Apple’s continued commitment to innovative and creative marketing

Mar. 13, 2025

Guatemala Goes Global in New Campaign from SAMY Alliance

Guatemalan Institute of Tourism, has launched its new global multi-channel marketing campaign, in partnership with social-first agency, SAMY Alliance

Mar. 13, 2025

Tackling Toxic Masculinity Through Marketing can Help Brands and Society Alike, New Ipsos x Effie Report Finds

Report reveals marketing's duty of care gap for men and boys, emphasizing positive male portrayal

Mar. 12, 2025

Adrenaline Research Labs Unveils Brand Launch With "Obliterate the Ordinary" Campaign

From strategy to packaging to creation of the new website, TBA Outdoors, an outdoor leisure-oriented marketing firm, worked with ARL on the launch

Mar. 12, 2025

Historic Fort Garry Hotel Taps TravelBoom Hotel Marketing for Digital Marketing Transformation

With TravelBoom’s expertise in web development, SEO, and PPC campaigns, the historic hotel is set to attract a new generation of guests

Mar. 06, 2025

Apply Digital Acquires Ragnarok to Enhance Customer Engagement and Data-Driven Marketing Capabilities

The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, which will help generate better results for its clients

Mar. 06, 2025

Erich & Kallman to Host Open House in Austin Office at SXSW 2025

The office will transform into a lounge, "The Othership," offering guests a place to network, recharge, and hear panel discussions with marketing leaders and ADWEEK's Terry Stanley

Mar. 05, 2025

VeSync's Etekcity Appoints TBA Worldwide’s Joybyte as Lead Influencer-Marketing Agency

The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync

Mar. 05, 2025

2025 Effie Awards UK Open for Entries with Three new Honours

All marketing activity that ran in the UK at any point between 1 July 2023 and 31 December 2024 is eligible to enter

Mar. 03, 2025

Ad Agency H/L Hires Yunilda Esquivel as VP Director of Multicultural Marketing

Known for its award-winning, culturally specific work, H/L's decision to bring Esquivel on board underscores its commitment to delivering targeted

Feb. 27, 2025

Influencer-Led Social Marketing Agency Joybyte has won AOR Duties for Silipint

In terms of influencer management, Joybyte will handle everything from influencer curation to seamless content execution, tailored creative, transparent reporting

Feb. 24, 2025

Chartered Institute of Marketing Launches New "Serious" Brand Platform

The independent creative agency, Five by Five, has partnered with the Chartered Institute of Marketing (CIM) to unveil a new brand platform

Feb. 24, 2025

L'Oreal Partners with SamyRoad to Handle their Influencer Marketing Strategy in Italy

This significant appointment follows a full year of outstanding service from SAMY Alliance as L'Oreal's influencer marketing partner in Iberia

Feb. 24, 2025

Why Every Door Direct Mail is Perfect for Local Marketing Success?

As an ambitious business owner, who had recently launched his company, your goal isn’t only to blast it off and voila, you’re done, right?

Feb. 20, 2025

Adweek Expands Marketing Vanguard to Become Definitive Program for Chief Marketing Officers and their Next Leaders

Liz Kneebone Joins as Vice President of Community Programs & Development

Feb. 19, 2025

Clare Lawson Named Global President of Ogilvy One

Lawson's expertise in data-driven marketing, client relations, and strategic growth will propel Ogilvy One forward

Feb. 10, 2025

Yes& Deepens B2B Capabilities with the Acquisition of Beacon Digital Marketing

Clients gain access to enhanced digital strategy and execution as beacon joins Yes&

Jan. 24, 2025

SAMY Alliance Acquires Content Lab, Advocacy Marketing Agency Focused on Emerging Platforms

Addition underscores SAMY Alliance’s commitment to redefining the future of social media marketing on a global scale

Jan. 21, 2025

Havas Acquires Spain's Leading Sports Marketing Agency, CA Sports

Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport

Jan. 21, 2025

Joybyte Creates Organic Influencer and Social Media Campaigns for Eggland's Best

Joybyte, an influencer-led social marketing agency, has launched an organic social media campaign for Eggland’s Best on Instagram, TikTok, Facebook, and Pinterest

Jan. 09, 2025

Ralph Plots Expansion with Hiring of Gareth Jones as Global Chief Growth Officer

Jones brings a wealth of relevant experience to the position, most recently serving as SVP, global marketing director at VML and WundermanThompson

Jan. 09, 2025

YES& Hires Liz Murnin as Vice President of Business Development

Murnin brings more than 20 years of leadership in business development, strategic growth and organizational transformation across digital marketing

Jan. 09, 2025

Pixly Appoints Kayla Fortin SVP of Consumer Brand and Influencer Practice

Fortin to lead expansion of Pixly's consumer & brand services, introducing experiential influencer marketing and enhanced brand safety measures

Jan. 07, 2025

Harbour Group Strengthens leadership with Appointment of Caitlin Ryan and Charlie Canetty-Clarke

Key senior hires follow launch of marketing services company Harbour Group in August 2024

Dec. 20, 2024

Confused.com Appoints Elvis as Digital Marketing Creative Agency, to Deliver Channel-First Creative Approach

Financial services comparison platform appoints creative agency to deliver the brand's creative strategy across all digital and social channels

Dec. 13, 2024

M&C Saatchi UK Appoints T&Pm's Emma Storer as Group Chief Marketing Officer to Maximise Cultural Power Positioning

Bringing 24 years of marketing and new business experience across creative, media and consultancies

Dec. 13, 2024

H+ Launches its H+ Intelligence Planning Platform to Accelerate Sei-Katsu-Sha Centered Marketing in ASEAN

H+ Intelligence is a new system and structure designed to realize Hakuhodo’s Sei-katsu-sha Insight philosophy at a higher level

Dec. 12, 2024

Effie Collegiate US Announces Amazon Collaboration for 2025 Spring Semester Brand Challenge

Marketing Students Nationwide Invited to Create Impactful Integrated Brand Campaigns

Dec. 11, 2024

TBA Outdoors Launches North American Campaign for Bradley Smoker's Raven Model

TBA Outdoors, a digital marketing agency specializing in the outdoor industry, has created a marketing campaign to introduce The Raven

Dec. 10, 2024

Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company

The new Omnicom will have over 100,000 expert practitioners

Dec. 03, 2024

Gerety Awards Unveils the Grand Jury for 2025

Respected and influential leaders from the advertising and marketing industry are set to join the Grand Jury for the 2025 Gerety Awards

Dec. 02, 2024

Brazil Advertinsing Marketing Attracts New Wave of Hollywood Stars

Sylvester Stallonе stars in Itau Unibanco campaign alongside Brazilian TV host Marcos Mion

Nov. 25, 2024

Sensis Expands in Austin with New East Side Office, Marking a Milestone for Texas Growth

The new Texas headquarters will serve as a dynamic creative space for a talented cross-cultural marketing team

Nov. 21, 2024

Lobos 1707 Tequila Unveils Refreshed Brand Identity in New Campaign

Lobos 1707 Tequila & Mezcal launched a bold new brand identity and multichannel marketing campaign titled, UnDOMESTICATE

Nov. 18, 2024

Worldcom OOH at Futureready Global B2B Brand Summit of the IAA - International Advertising Association

Innovation, creativity, and sustainability: pillars of B2B marketing for the coming decade

Nov. 07, 2024

Eight Oh Two Takes Home Top Honors in US Search Marketing Awards

This recognition highlights the agency's expertise and innovation in developing and executing high-impact search marketing campaigns

Oct. 31, 2024

Havas Announces Publication of its Prospectus, Taking Next Step Towards Euronext Amsterdam Listing

Havas is a world leader in communications and marketing with over 23,000 people, operating in over 100 markets and serving over 4,000 clients across a wide range of sectors

Oct. 29, 2024

South Carolina Department of Parks, Recreation and Tourism Reappoints 9Rooftops as Marketing and Advertising Agency of Record

9Rooftops was first selected as SCPRT’s AOR in 2013 to support the agency’s efforts to foster sustainable tourism and economic development

Oct. 29, 2024

Roundtable Talk: Senior Services Marketing Agency Varsity Launches Podcast About Longevity and Aging

Premiere episode features Garrison Keillor and his 23 rules for aging

Oct. 25, 2024

Marketing Agency Sensis Unveils Key Findings on Hispanic Immigrant Motivations & Political Values

Sensis, the integrated cross-cultural marketing agency, has released the second and third waves of its New Hispanic Immigrant Report

Oct. 25, 2024

6 Useful Tips for Effective Business Marketing

In today’s competitive business environment, marketing is more than just an option; it’s a necessity for success

Oct. 23, 2024

Hyperquake Continues Strategic Growth Nationwide, Merges Elite MarCore Group into Core Growth Marketing Pillar

In spring 2021, Hyperquake, an independent creative agency, partnered with Salt Lake City-based digital marketplace firm MarCore Group

Oct. 23, 2024

THIS Appoints St Luke's as Lead Creative Agency

THIS has appointed St Luke's as its lead creative agency following a competitive pitch managed by new Marketing Director Debbie Epstein

Oct. 22, 2024

System1 US Success Drives Growth: Group wins over 160 new clients as revenues surge 38%

Leading marketing decision platform sees revenues up across the business, with US performance helping drive growth

Oct. 16, 2024

Glow Recipe Celebrates 10th Anniversary with Night Market Pop-Up in LA

In celebration of Glow Recipe's 10th anniversary, the brand collaborated with leading creative agency and experiential marketing firm MKG

Oct. 10, 2024

Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services

Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level

Oct. 07, 2024

AML Group Has Been Recognised in the 2024 UK Best Workplaces in Advertising, Media and Marketing List

The Great Place to Work survey, conducted anonymously, reported that AML employees value the hybrid working model

Oct. 03, 2024

8 Strategies for Boosting Marketing Performance and Achieving Business Success

Businesses must continuously innovate and adapt their marketing strategies to stand out and succeed

Oct. 01, 2024

Ad of the Day | VML Atlanta Launches "YOU" Campaign for Lenovo

Lenovo launched a major marketing campaign alongside the release of its new premium AI-powered PCs, positioning itself as a leader in AI innovation

Sep. 26, 2024

Coral Cove Wellness Resort Tags TravelBoom Hotel Marketing to Spread the Word About Its Distinct Offerings

Unique Jamaican destination offers best of all worlds: beach life and modern offerings

Sep. 26, 2024

ADWEEK and C2 Partner to Launch New Experiences at BRANDWEEK 2025 and a Marketing Vertical

The announcement was made by ADWEEK CEO Will Lee and C2 CEO Anick Beaulieu on stage at Brandweek 2024

Sep. 26, 2024

Future of Advertising: Why 3D Rendering Animation is Useful for Marketing

It is the industry of advertising, which keeps updating with every new technological trend and preference of consumers

Sep. 13, 2024

PB&, Visit Seattle Tackle Book Banning in Latest #Bookmarked Videos

Visit Seattle, a non-profit marketing organization that promotes tourism and travel, will focus on banned books by local authors for the latest three #SeattleBookmarked videos

Sep. 11, 2024

Who's Behind Legendary KCRW's Wild, Wonderful and Weird Campaign? LA-Based Party Land, "Comedy's Greatest Agency"

Party Land once again illustrated their expert use of humor in marketing with incredible strategic insights via a new campaign for Los Angeles public radio station KCRW

Sep. 10, 2024

Havas Acquires UK-Based Global Digital Data Agency DMPG to Power Clients' Data and Tech Transformations

Havas’ global data, tech, and analytics capabilities are strengthened by adding DMPG, an Adobe top 3 independent, accelerating its Converged strategy for effective omni-channel marketing

Aug. 20, 2024

Niantic Unleashes Monster Hunter Now Live-Action "Hunt Anywhere" Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

Aug. 13, 2024

Kareem Cervantes, R&CPMK and NVE Experience Agency Alum, Joins The Many as Marketing & Communications Director

Industry veteran Kareem Cervantes has joined independent, integrated marketing agency The Many

Aug. 13, 2024

TigerLily Welcomes Cliff Englert as VP of Partnerships

Englert brings over 15 years of experience as a creative and business development professional specializing in brand marketing content and media production

Aug. 08, 2024

Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries

Effie to join Ascential's LIONS Division, championing creative marketing and growth

Aug. 06, 2024

Colangelo Synergy Marketing Rebrands as The Brand Behaviorists

Colangelo Synergy Marketing Agency is excited to announce it is rebranding as The Brand Behaviorists

Aug. 05, 2024

Yes& Promotes Debbie Bates-Schrott to Chief Marketing Officer

New role for marketing expert comes after serving as SVP since 2021

Jul. 30, 2024

Tito Ribeiro Shares his Social Media Methodology

Tiago Ribeiro "Tito", a Brazilian expert in digital content and digital marketing, is a global reference in social media

Jul. 24, 2024

5 Techniques in Brand Ads That Every Marketing Student Should Know

Discover five techniques in brand ads that can elevate your marketing skills. Learn how top brands capture attention and drive engagement

Jul. 19, 2024

Creative Marketing Company John McNeil Studio Launched a new Ad Spot for Client Five9

New ad campaign for Five9 features Max Homa and Effortless Five9 Iron

Jul. 17, 2024

Larksfield Place Names Senior Services Agency Varsity Aor Following Competitive Review

Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort

Jul. 16, 2024

Volkswagen (Anhui) Hires JvM China as Lead Co-Marketing Agency

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China

Jun. 27, 2024

How Effective Marketing Drives Agency Profitability

In today's competitive landscape, where agencies vie for client attention and market share, mastering the art of marketing can significantly enhance financial outcomes

Jun. 27, 2024

First Impressions Count: The Role of Logos in Successful Marketing

A powerful and well-designed logo can create a lasting impression and become synonymous with a brand's identity

Jun. 24, 2024

How to Effectively Market Your Fundraiser

Organizing a fundraiser can be a daunting task, but effective marketing is key to its success. Whether you're supporting a local cause or a global initiative, getting the word out effectively can make all the difference

Jun. 20, 2024

TUX Creative House Transforms Eucerin into a Contemporary Skin Care Brand

The company turned to TUX Creative House, a full-service marketing agency, to redefine its master-brand narrative across body, sun, and face care products

Jun. 18, 2024

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director

Jun. 17, 2024

Sensis & Chispa Launch "Pride Power" Dating App Stickers for Charity

Sensis, a leading multicultural marketing and public relations agency, has ideated an innovative partnership between partner Chispa

Jun. 17, 2024

Audible & Fold7 Invite Listeners to Explore Limitless Worlds through Audio

Amazon's Audible has announced the launch of its first-ever global brand marketing platform

Jun. 14, 2024

Creative-Led, Integrated Marketing Agency PETERMAYER is Unveiling its new Mission

New Orleans-based agency is showcasing its new purpose with an updated website, the launch of its always-on insights program

Jun. 12, 2024

Tito Ribeiro Explores AI's Impact on Influencer Marketing

Creative economy is fundamentally based on human relationships, and that will not change

Jun. 07, 2024

Jet Announce Platinum Celebrations

Leading fuel brand, JET, is celebrating its 70th anniversary in the UK with a series of platinum-themed marketing activities

Jun. 07, 2024

Boost Your Affiliate Marketing Game with These Tips

ffiliate marketing is a competitive field, with countless others vying for potential customers' attention, but fear not, as there are proven tactics and strategies that can help you stand out and thrive in this industry

Jun. 05, 2024

Integrated Marketing Agency Brandon Welcomes Austin Scott as New Creative Director

Scott, a proven leader with extensive experience in driving transformative growth through innovative marketing campaigns

May. 31, 2024

Aramark Taps Senior Marketing Agency Varsity to Guide Company's Reentry into the Senior Living Industry

New offering Aramark SeniorLIFE+ breathes new life into stagnant senior living dining services category

May. 23, 2024

How POS Enhances Digital Marketing Strategies

POS systems, traditionally used for processing transactions, have now become powerful tools that can significantly enhance digital marketing strategies

May. 20, 2024

Gupta Media Bolsters User Acquisition Expertise with Appointment of Ana Penicaud

Gupta Media, a leading digital marketing agency specializing in performance media, announced the appointment of Ana Penicaud as their new Account Director

May. 16, 2024

We Are Social Hires Thibault la Droitte as Director of Influence

Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK

May. 16, 2024

Essential Tips for Successful Digital Marketing

As businesses move online, a strong digital marketing strategy is crucial for reaching and engaging potential customers

May. 07, 2024

Lance Koenig Joins Rival as Partner / Chief Strategy Officer

Agency veteran Lance Koenig joins London and Boston-based marketing consultancy Rival as Managing Partner / Chief Strategy Officer

May. 07, 2024

Zep Partners with Pavone on Shopper Marketing Campaign

First campaign blends commerce media and retail media to reach shoppers in 1,600 east coast stores

May. 01, 2024

Maximize ROI with Data-Driven Marketing Strategies

In an era where data is the new gold, marketing strategies have undergone a profound transformation

Apr. 29, 2024

Marketing Needs new Superheroes: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen

Apr. 19, 2024

The Many Plans for Summer Campaign for Outshine®

The Many has won an assignment to create the Summer 2024 marketing campaign for Outshine, Nestlé's brand of fruit-based frozen snacks

Apr. 11, 2024

London-Based Marketing Consultancy Rival Acquires HeyLet'sGo

The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler

Apr. 10, 2024

Cannes Lions Launches LIONS Creators

New experience will accelerate the growth of the creator economy within the creative marketing mix

Apr. 08, 2024

10Pearls Launches 10Pearls Studio, Fully Integrated Digital Marketing Capabilities

The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable

Apr. 01, 2024

Why a Good Website Is Vital for Business Marketing?

One of the main reasons a good website is vital for business marketing is because it can give your business more credibility in the eyes of consumers

Apr. 01, 2024

Fortnight Collective Hires Sam Emrich, Drake Paul, Jeff Roy, and Rachel Arther

Executives bring years of strategy, marketing, production, and creative experience to the agency

Mar. 19, 2024

Senior Services Marketing Agency Varsity Adds Emily Gordon as Director of Client Services

Gordon's arrival sets stage for continued growth overall in 2024

Mar. 14, 2024

HAVAS Acquires Award-Winning Social First Marketing Agency Wilderness

Wilderness joins Havas Play, boosting global social capabilities for client audience connection

Feb. 27, 2024

Hartz Elevates Tina Le Lay to President & Chief Operating Officer and Dai Kageyama to Vice President of Marketing

Key promotions usher new chapter in market leadership and innovation with refocus on brand communication and social media

Feb. 26, 2024

StrawberryFrog Names Nick Sonderup Executive Creative Director

Award-winning creative powerhouse joins the 25-year old strategic consulting and creative marketing firm to add his visionary talent

Feb. 23, 2024

Social Media Success: A Comprehensive Guide to Marketing Your Landscaping Business

Let's dive into social media and how to use it successfully for your landscaping business

Feb. 22, 2024

How Plumbers Can Reach More Clients: A Comprehensive Guide

The digital age has transformed the way people seek services, making it imperative for plumbers to adapt their marketing strategies

Feb. 21, 2024

Synchrony and The Many Celebrate CareCredit's "I Can" Campaign Winning Gold at the Healthcare Digital Marketing Awards

Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness

Feb. 21, 2024

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual "field trip" inside the minds of consumers

Feb. 19, 2024

The Power of Music: How to Use it in Your Marketing Campaigns

In the dynamic realm of marketing, capturing the attention of consumers and fostering emotional connections are essential for success

Feb. 16, 2024

Senior Services Marketing Agency Varsity Names President

New leadership is part of agency's plan for continued growth in 2024 and beyond

Feb. 14, 2024

Sensis Celebrates 25 Years of Innovative Marketing Firsts

The Leading Cross-cultural Agency in The U.S. Brings Brands and Cultures Together Through Creative, Groundbreaking Campaigns

Feb. 12, 2024

International Recruitment for Your Marketing Team: What Are the Benefits?

Recruiting the right individuals for your marketing team is crucial to the success of any business.

Feb. 12, 2024

Havas Announces Acquisition of UK-Based Global B2B Marketing Agency Ledger Bennett

Ledger Bennett, which works with GE Digital and LinkedIn, eyes global scale that Havas can afford through the acquisition

Feb. 06, 2024

Cultural Theorist Dr. Anastasia Karklina Gabriel's New Book on Building an Inclusive Marketing Strategy

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

Feb. 05, 2024

How to Create Memorable Marketing Moments: A Guide

In this guide, we'll discuss how to create memorable marketing moments that will leave a lasting impression on your audience

Jan. 26, 2024

Intermark Group Adds Samantha Paulo as Chief Growth Officer

The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer

Jan. 25, 2024

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows

Jan. 20, 2024

You Can Improve Your Marketing Strategy With SafeOpt - Here's How

Marketing strategies serve as the compass guiding the direction of a company's brand and promotional efforts

Jan. 19, 2024

Link Building in 2024: Mastering SEO's Next Chapter

As we step into 2024, SEO is evolving at an unexpected pace, and link building remains one of the most effective digital marketing strategies on a global level

Jan. 18, 2024

Maximizing Your Online Reach: The Benefits of Digital Marketing

Traditional marketing methods are no longer sufficient on their own, and businesses must adapt to the evolving landscape

Jan. 15, 2024

Top Ways Contractors Can Improve Their Marketing Game in Today's Era

Here are the top ways contractors can elevate their marketing game in the current era, helping you reach a wider audience and secure valuable projects

Jan. 13, 2024

Yassin Aberra: Digital Marketing Tips for Your Website

Your website is often the first point of contact for potential customers, so it is crucial that it is well-designed, user-friendly, and effectively marketed.

Jan. 10, 2024

KODE Welcomes Sophia Melvin as Head of Marketing and PR

A decade-long friendship culminates in a dynamic partnership for the acclaimed production studio

Dec. 28, 2023

The Ultimate Business Marketing Playbook

Step into the realm where innovation dances with strategy, and the dynamics of commerce unfold in The Ultimate Business Marketing Playbook

Dec. 13, 2023

Havas Announces Acquisition of Hamburg-based Performance Marketing Agency EPROFESSIONAL

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network

Dec. 12, 2023

St. John and Store By Store Debut Restaurant Marketing Podcast "Smart Takes"

Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing insights

Dec. 06, 2023

Sensis Unveils Transportation Marketing Practice SensisConnect, Building on Sharp & Company Acquisition

SensisConnect uses research to create cross-cultural transportation-focused campaigns

Dec. 06, 2023

Optimize, Crop, and Resize: Image Editing Simplified

Visuals play an important role in modern communication, from attractive web pages and posts on social media to effective marketing strategies for email

Dec. 01, 2023

9 Reasons Why Your Business Needs White Label Geofencing

Staying ahead of the curve is essential for any business striving to make its mark, One innovative strategy that has creative waves in the marketing landscape is geofencing

Nov. 28, 2023

Gerety Awards Announces the 2024 Grand Jury

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award

Nov. 27, 2023

Intermark Group's Alabama Tourism Department Campaign is for the Birders

The nation's largest psychology-driven marketing firm, Intermark Group, has created an integrated marketing campaign for client Alabama Tourism Department

Nov. 22, 2023

KFC UK & Ireland Promotes Kate Wall to Marketing Director

Wall has been with the business for almost five years kick starting her KFC UK&I journey as Head of Advertising & Retail in 2019

Nov. 21, 2023

Ogilvy Reveals Six Key Influencer Marketing Trends that Will Define 2024 in New Report

A year of sport and hyper-personalized AI will mark shift in relationships with Influencers

Nov. 20, 2023

UNFOLD Inks Exclusive Partnership with Web3 Platform IQ Protocol

Digital marketing firm bets big on the future of fan engagement

Nov. 16, 2023

Pereira O'Dell and Plan.Net Americas Launch AI Tool: "The Insights Machine"

Pereira O'Dell's brand strategy teams would pour over data to carefully develop fictional marketing personas

Nov. 08, 2023

Lucy Freedman joins House 337 as its first Head of New Business & Marketing

House 337 has hired its first Head of New Business & Marketing since the agency launched in September 2022

Nov. 08, 2023

12 Essential Digital Tools for Marketers

Learn about the top 12 marketing tools for digital campaigns. Explore everything from social media management to creating captivating content for your campaigns

Nov. 07, 2023

Cramer-Krasselt and Sarofsky Team-Up for Landmark Credit Union's Clever "Banking Made Easy" Campaign Spots

Landmark Credit Union recently launched an integrated marketing campaign activating its refreshed brand identity

Nov. 03, 2023

Why Are Businesses Scared of Video Marketing?

Video marketing is one of the most effective forms of marketing, with the potential to engage customers and promote sales

Nov. 02, 2023

Worldcom OOH Present at the Viii Dooh Forum in Madrid: "Innovation in OOH and its Positive Impact on Marketing Results"

The eighth edition of the VIII Digital Out Of Home Forum has just concluded

Nov. 02, 2023

Agency Quench Wins Digital Campaign Project for B&G Foods' Victoria Pasta Sauces

Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods' Victoria pasta sauces

Oct. 27, 2023

Senior Marketing Agency Varsity is Recognized for its Explosive Growth

Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists

Oct. 23, 2023

Asia's Largest Advertising and Digital Marketing Festival will be Held, Responding to the Era of the Next Digital Transformation

AdAsia 2023 Seoul, Asia's largest advertising festival, to start on 25th

Oct. 21, 2023

Ways and Tools to Plan, Measure, and Launch Your Email Campaigns

Email marketing is adaptable and can be used to build brands, nurture leads, and engage customers

Oct. 17, 2023

The Polish Association of the Deaf and Group One Launch UNMUTE Agency

UNMUTE is the first-of-its-kind initiative in the marketing communications industry, bringing together business and a non-governmental organization

Oct. 10, 2023

Report From We Are Social Explores Trends Affecting the Future of Influencer Marketing

We Are Social has released "Future of Influence" a report which examines how influencer marketing is set to evolve over the next few years

Oct. 05, 2023

Sun-Maid Teams with ABCmouse.com and Little Free Library to Feed Hungry Mouths and Minds

Food-and-beverage marketing agency quench has designed an activation for client Sun-Maid Growers of California

Sep. 28, 2023

Hotel Indigo Debuts Largest Marketing Campaign In Brand History

Hotel Indigo’s The World’s Neighborhood Hotel celebrates the people, places and experiences that make the neighborhood one-of-a-kind

Sep. 26, 2023

Influencer Marketing Hits Global Tipping Point with 75% of B2B Marketers Now Investing

New research from Ogilvy shows that B2B Influence is one of the fastest growing marketing priorities

Sep. 07, 2023

Intermark, Redstone Federal Credit Union Incentivize new Checking Account Holders by Offering Magic Dollars

The nation’s largest psychology-driven marketing and advertising firm Intermark Group has created "Magic Deposits"

Aug. 18, 2023

Figure Queen Yuna Kim Appointed Ambassador for "AdAsia 2023 Seoul"

Former national figure skating representative, Yuna Kim has been selected as the sports marketing ambassador for AdAsia 2023 Seoul

Aug. 15, 2023

KFC UK & Ireland appoints former Taco Bell Marketing Director, Monica Pool, as Chief Marketing Officer

Monica will be taking over from Jenny Packwood

Aug. 10, 2023

Xsolla Partners With Appsflyer to Streamline Cross-Platform Data-Driven Insights for Game Developers

Xsolla, a global video game commerce company, announces a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company

Jul. 25, 2023

Nishma Patel Robb Takes Over as 101st President of WACL

Senior Director Brand & Reputation Marketing at Google, has taken over as President of WACL

Jul. 20, 2023

Marketing 101: A Comprehensive Introduction to the World of Marketing

A strong brand identity is essential for businesses to stand out in a crowded marketplace

Jul. 10, 2023

Avon International Selects SalesTube as Consultants for Global Project in Marketing Data Analytics

One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing activities

Jul. 10, 2023

Gerety Awards Presents: Gerety Talks with Young Lotus Winners

Gerety Talks with Kishwar Kaniz Tanzim and Saffanat Husain, of Asiatic Marketing who were the winners of the 2023 AdFest Young Lotus Award. Tuesday, July 11th.

Jul. 05, 2023

Havas Acquires Mumbai Based Digital Marketing Agency Pivotroots

PivotRoots will be integrated into Havas Media India as part of the network’s strategy to strengthen its digital, performance and integrated solutions

Jun. 14, 2023

Glen Taylor Launches Marketing Collective AlongSide Re-Imagining Future of Production

Design animation studio Bonfire is the first in a series of acquisitions that will make up the future-facing collective of cutting edge businesses

Jun. 06, 2023

Is a Growth Hacker Different From a Digital Marketer?

Two terms that often come up in discussions about digital marketing are "growth hacker" and "digital marketer."

May. 05, 2023

The Many Appoints Victor M. Parker II as Director of Communications and Marketing

Parker to Spearhead Communications and Marketing for The Many and Its Newest Venture, The Many Studios

May. 03, 2023

Digital Product Agency Mondo Robot Names Hunter Ansley Head of Growth

Ansley will lead Mondo Robot's growth efforts across all verticals while spearheading marketing, new business, and go-to-market initiatives

Apr. 28, 2023

Marketing Agency Known Launches "Known Originals"

New slate includes projects with Amazon Prime Video, Roc Nation, Universal Music Group, and Three-Picture Deal with TIME Studios

Apr. 27, 2023

Attest Campaign Vies to Make Guesswork Illegal for Marketers

Consumer research platform Attest has unveiled a campaign to urge brands to remove guesswork from their marketing playbook "for good"

Apr. 25, 2023

Pivot CMO, Modern Formula Merger Brings Creative Firepower to Performance Marketing

Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency

Apr. 04, 2023

Humanaut Creates Mom-Tastic Marketing Campaign for Bobo's Baked Goods

Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s

Mar. 31, 2023

Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad

Full-service marketing and advertising agency Intermark Grouphave created "Wedding Joy"

Mar. 29, 2023

Haberman Creates Humorous, Youth-Driven Vaping Prevention and Cessation Campaign

Haberman, a full-service marketing agency has created a new campaign for the Minnesota Department of Health

Mar. 28, 2023

Compadre Levels Up With Director of Client Partnerships Ryan D'Arcy

Creative marketing agency Compadre welcomes Ryan D'Arcy as Director of Client Partnerships

Mar. 20, 2023

19th & Park Brings Next-Wave Production, Underrepresented Talent to Forefront with 1Park9

Creative marketing agency 19th & Park is ushering in a new era with the launch of 1Park9

Mar. 20, 2023

AdAsia 2023 Seoul Unveils Innovative Programs and Practical Insights for Novel Ad Marketing

Four days of online and offline events at COEX, Seoul from October 24th to 27th

Mar. 17, 2023

Happiness Saigon Represents Vietnam in The Drum World Creative Rankings 2023

The Drum a leading global publisher for the marketing and media industry has released their World Creative Rankings

Mar. 13, 2023

GM Marketing Campaign "Make History" Honors SWAC and HBCUs Legacy

General Motors unveils a new marketing campaign created by the award-winning creative agency Majority

Feb. 24, 2023

Innovative Marketing Approaches for Education in the Digital Age

Technology has advanced terribly in the last few years and it provides us with some really valuable tools

Feb. 23, 2023

KFC UK & Ireland Appoints Interim Chief Marketing Officer

KFC UK & Ireland has announced Chief Corporate Affairs and Sustainability Officer Jenny Packwood will be Interim CMO

Feb. 21, 2023

Gerety Awards Presents: Gerety Talks with Jill Hotchkiss

Gerety Talks with Jill Hotchkiss, Vice President, Creative Marketing, Disney Branded Television. Tuesday, February 28th

Feb. 16, 2023

Pride in London Appoint Tim Noblett as Marketing Lead

Noblett, who is also Head of Data & Insight for the integrated creative agency TMW Unlimited will be responsible for managing the marketing activity for Pride in London

Feb. 14, 2023

Smarty Launches "Less Malarkey, More Smarty" Campaign

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a newfully-integrated marketing campaign developed by MSQ

Feb. 06, 2023

The Refinery Launches Full-Service Audiovisual Finishing Studio TURN 9

Entertainment marketing stalwart establishes new subsidiary for the modern demands of AV finishing

Feb. 06, 2023

Varsity Promotes Rob Smith to Executive Creative Director

Promotion reflects Smith’s ongoing leadership at the mature marketing agency and his role in Varsity’s recent growth

Jan. 25, 2023

Five by Five Bolsters Senior Leadership Team

Stephanie O’Neil joins as Client Services Director and Hannah Weston as Group Finance Director, George Roberts as Marketing and New Business Director

Jan. 25, 2023

Top UK and Canadian Creative Studios FutureDeluxe and Tendril Join Forces to Build "Forever"

Two of the marketing industry’s most respected creative content studios launch a new powerhouse

Jan. 19, 2023

Cornett's Momentum Continues by Hiring Jamon Deaver as Director of Marketing

Deaver has more than 15 years of marketing experience and brings the agency a range of leadership

Jan. 12, 2023

Marketing Firm One Twelve Agency Has Recently Released their 2023 Trend Report

Millionaire trailblazers: How more people are becoming rich at a younger age and what that means for brands

Dec. 01, 2022

European-Wide CMO Barometer Research Shows Sustainability is the Most Important 2023 Marketing Trend

UK CMOs present different priorities to European neighbours

Nov. 29, 2022

JobsOhio Recruits Madwell to Sell Ohio to Air Force Families in Documentary Series

Full-service creative and marketing agency Madwell has created "Landing Home" for client JobsOhio

Nov. 11, 2022

TMW Unlimited Appointed by Prince’s Trust Following Competitive Pitch

TMW Unlimited has been hired to support strategic consultancy across digital marketing activities

Oct. 27, 2022

Common Good Creates Campaign to Introduce Everyday Athletes to POSSIBLE Products

Common Good has created the first national marketing campaign for organic nutrition line

Oct. 26, 2022

Compadre Expands Creative Team With Jonathan Guillen And Nikki Black

Creative marketing agency Compadre is making bold expansions to its creative department

Oct. 18, 2022

The Student Hotel Rebrands as The Social Hub With a New Marketing Campaign by HALAL Studios

New EMEA-wide creative campaign inspires people to take a new adventure

Oct. 18, 2022

Lisa Corry-Godby Rejoins Pavone Marketing Group as Senior Integrated Communications Director

Corry-Godby is an award-winning, results-driven integrated marketing

Oct. 05, 2022

Standard Black Creates "Craft as Ritual" Marketing Campaign for Sustainable Luxury Jeweler John Hardy

John Hardy makes premium jewelry with 100% reclaimed silver and gold

Oct. 05, 2022

Freedom Grams Wins Grand CLIO for Good at Clio Cannabis Awards 2022

Clio Cannabis is the global awards competition which recognises excellence in marketing and advertising for the cannabis industry

Sep. 08, 2022

Carling Raises a Glass to the Power of Friendship in new Campaign from Havas London

Carling, the UK’s #1 lager, has unveiled its first major marketing campaign since 2019

Aug. 24, 2022

Hype Promotes Logan Stoodley to "Double Agent"

Logan Stoodley will encompass a hybrid role in PR/Marketing at Hype and his work as a Creative Producer with Hype Creative

Aug. 23, 2022

Starlight Creative Makes Push Into North America

Ukraine-Based Studio Expands Creative Marketing, Design & Digital Content Services to the US and Canada

Aug. 16, 2022

Ad of the Day | Hyundai Spotlights "Dad's Precious Cargo" in New Marketing Campaign

New Creative Showcases the Special Bond and Deep Connection within the African American Father-Daughter Dynamic

Aug. 16, 2022

DEFINITION 6 Gains New Expertise With Addition of SVP, Group Account Director Laura Schneider

Schneider is a senior marketing and brand executive with more than 20 years of experience

Aug. 09, 2022

Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager

Vipond will pursue new business opportunities

Jul. 25, 2022

The One Club Adds to Diversity Offering With Addition of Allies in Recruiting

AIR is a collective of advertising, marketing, and tech recruiters

Jul. 22, 2022

Fortnight Collective Adds Becca Schepps as Creative Director

The brand marketing accelerator strengthens its creative roster as Schepps steps into integral role

Jul. 19, 2022

Pilgrims Choice Dials Up Superior Taste Credentials in New "Taste Matters" Campaign

Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign

Jul. 14, 2022

Alloy Digital Adds Ushma Patel as Group Account Director

Patel has more than 20 years of marketing experience working in a variety of industries

Jun. 27, 2022

The Open University Looks To The Future In Bold New Brand Platform From Havas

"The Future is Open", the new brand platform from the UK's largest university has been revealed across all marketing channels

Jun. 16, 2022

Union's Campaign For NRG Home Highlights Choice, Ease, Perks Of Its Electricity & Gas Service

Union has launched an integrated marketing campaign for NRG Home

Jun. 07, 2022

Pebbles Cereal Teams With Nike And LeBron James On Products

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal

Jun. 02, 2022

Breast Cancer Now Launches "Ma'ammogram" Marketing Campaign To Highlight Importance Of Breast Screening

The royal-themed campaign, created by creative agency BMB

May. 18, 2022

Digital Agency UNFOLD Adds Jason Berk to Lead Social Division

Berk brings his 20-plus years of lifestyle, entertainment, and traditional brand marketing to agency

Apr. 27, 2022

Best Brands Awards Germany Announces 2022 Winners

Best Brands is the only marketing award based on extensive representative studies by GfK

Apr. 25, 2022

Gerety Awards Presents Gerety Talks: With Khensani Nobanda

Khensani Nobanda is the Group Executive for Marketing and Corporate Affairs at Nedbank

Apr. 14, 2022

Pavone Welcomes Peter Harris as Executive Creative Director

Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group

Apr. 04, 2022

L&C New York Hires Kelly Stevens As Its First Managing Director

In the newly-created role, she will be responsible for guiding marketing and management of the agency

Mar. 28, 2022

OWN IT Launches to Increase the Number of Female-Owned Marketing Agencies

Only 40% of all businesses today are owned by women...

Mar. 16, 2022

NuContext Produces This Year's Oscar Promo Campaign For ABC Entertainment Marketing

Featuring Hosts: Amy Schumer, Regina Hall & Wanda Sykes

Mar. 11, 2022

Performance Marketing Company Pivot CMO Joins The Conspiracy Theory Agency Network

Pivot CMO is the elite performance marketing agency

Mar. 11, 2022

Intermark Group Wins Multistage Research, Design, Marketing Assignment For Red Nucleus

The assignment includes multiple stages

Mar. 01, 2022

Frylight Launches New Digital Marketing Campaign For Pancake Day With Grey London

Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Feb. 23, 2022

Marketing Hall Of Fame Inducts Four To Global CMOs For 2022

2022 Marketing Hall of Fame Induction Ceremony on May 3, 2022 in New York City

Feb. 04, 2022

Ad of the Day | Pringles Launches New Mind Popping Campaign

New marketing campaign, "Mind Popping", in first global brand relaunch in over 25 years developed by Grey

Feb. 02, 2022

Audience Collective Launches US Offering

Digital Insight Group Will Build Expertise Across the Country, Acquiring Specialist Agencies in All Aspects Of Branding, Research, Digital, and Marketing

Jan. 28, 2022

World Famous Creates Campaign Sponsoring Small PNW Moments For Taco Time

Creative agency World Famous has created a new marketing campaign for Taco Time Northwest

Jan. 27, 2022

Ad of the Day | Seabourn Cruise Line Launches Global Marketing Campaign Created By Grace Creative

Grace Creative won the AOR account in July

Jan. 25, 2022

Bowery Farming And Colossus Launch "Feel Good Greens" Campaign

A marketing campaign is inspiring everyone to eat and feel their best

Dec. 20, 2021

Creative Marketing And Advertising Agency Outerkind Expands By Hiring Top Talent Team

Marketing industry veteran Jason Wozny joins the Denver agency as partner

Nov. 23, 2021

New Network Conspiracy Theory Created With Engine's Zihla Salinas

CMOs seek marketing specialists who are powerful together

Nov. 15, 2021

Glenfiddich Ramps Up Major UK Marketing Drive with Mass Media Campaign and 4D Activation

Delivered by creative agency Space

Nov. 08, 2021

The Coca-Cola Company Names WPP as Global Marketing Network Partner

Also Appoints Complementary Media Partner

Oct. 21, 2021

A&W Rebounds From "Worst Marketing Fail" With Burger for Math-Challenged Americans

Get out your calculators... The A&W 3/9 lb. Burger

Oct. 15, 2021

Ad of the Day | Humanaut and Not Your Mother's Reenact Women's Hair Dreams and Nightmares

New National Marketing Campaign

Oct. 11, 2021

Atlanta-Based Restaurant Marketing Agency Vigor Is Now Part of PMG

Acquisition expands Pavone’s restaurant marketing offering

Sep. 09, 2021

Fiora Launches Street-Art Inspired £100k Campaign for Wessex Garages

Creative marketing agency with inaugural EV campaign

Sep. 07, 2021

The Considered Agency Launches in the US, Breaking the Rules to Change Healthcare Marketing

In a Rapidly Evolving World

Jun. 28, 2021

ESPN, BSSP and 1stAveMachine Continue "One App, One Tap" Marketing Campaign

Featuring Puerto Rican Urban Pop Duo Domino Saints

Jun. 25, 2021

Visit London Launches London's Biggest Domestic Tourism Campaign "Let's Do London"

£7m national marketing campaign

Jun. 17, 2021

Zadara Sends Cameos to 100 Prospective MSPs Through Battery's Innovative Client-Direct Marketing Campaign

innovative B2B campaign

Apr. 26, 2021

Marketing Trends During the Pandemic

With the COVID-19 pandemic affecting economies worldwide and halting all processes, companies had to come up with different ways

Apr. 09, 2021

One Door Retires the Paper Planogram With An Integrated Marketing Campaign

The campaign that will appear on YouTube, OTT and social media

Mar. 22, 2021

New Marketing Campaign from St. Luke's Raises Awareness of Free Scam Alert Service from Which?

Stay up to date on the latest scams

Mar. 11, 2021

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency Bauerserviceplan

A joint venture for content marketing and corporate publishing

Mar. 03, 2021

DCX Launches The Cauliflower Hash Brown Diet Campaign to Troll Fad Diet Performance Marketing

The Cauliflower Hash Brown Diet (CHBD) is a marketing hook

Dec. 18, 2020

How the Gaming Industry is Changing the Landscape of Marketing and Advertisements

There are 2.5 billion gamers around the world, from the 2019 stats

Nov. 20, 2020

LRXD’s New Campaign Presents Friday as a Novelty: Insurance With Benefits People Ask For

Agency LRXD has created a new multimedia marketing campaign designed to present Friday Health Plans as a better insurance option than typical health plans.

Nov. 10, 2020

FCB Inferno Announces New Head of Influencer Marketing

FCB Inferno is pleased to announce that Zoe Crook has been appointed to spearhead the agency’s influencer marketing strategy.

Nov. 05, 2020

OnePlus Engages FCB Inferno as Marketing Agency of Record

FCB Inferno today announced its appointment as the lead creative agency of OnePlus, the global premium smartphone brand. The agency, alongside European FCB offices, including FCB Amsterdam, won the account after a competitive pitch ran entirely over Zoom.

Feb. 27, 2020

Global Best of the Best Effie Awards Champion World's Most Effective Marketing Efforts

Entry deadline is 31 March 2020 and the winners will be announced in September 2020

Jan. 17, 2020

Lewis Hamilton races drones in Vodafone 5G campaign

Along with the social media activation, Vodafone will also be using the #5Gamechanger film assets across its website, email marketing campaigns, and PR activity

Dec. 17, 2019

Logan Partners with Footlocker and Nike to Launch Animated #DiscoverYourAir Campaign

Animated viral marketing campaign has quickly earned more than a million views on Instagram

Nov. 04, 2019

AXE Partners With League of Legends Esports and Asks Fans "What's Your Move?"

#1 Men’s Fragrance Brand, AXE, launches an integrated global marketing campaign at League of Legends 2019 World Championship

Aug. 01, 2019

Five Sports Marketing Strategies To Take Note

A look at five different ways the sports world can work for your business.

Jul. 08, 2019

This 10k USD hat comes with a complimentary 10k USD marketing campaign

The world’s first 10 000 USD hat and beanie

Jun. 17, 2019

William Hill selects 72andSunny Amsterdam for European advertising

The pitch was run in-house by William Hill’s marketing and procurement teams

Jun. 12, 2019

The Wonderful Company and its Iconic Brands Take the Spotlight at the One Times Square Digital Billboards

Company has invested $1 billion in marketing over the last decade

Mar. 12, 2019

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi will use clever marketing to reach parents directly, first through a promotional film

Jan. 11, 2019

Lester Wunderman Passes Away at 98

"Father of Direct Marketing" Created a Trillion-Dollar Industry

Oct. 08, 2018

POM Wonderful Scares Away The Worry Monsters In All New Multimillion-Dollar National Marketing Campaign

The Antioxidant Superpower Urges Consumers to Worry Less and Get Crazy Healthy with Five New Commercials

Mar. 26, 2018

PMK•BNC appoints Naomi Ticehurst as Head of Influencer Marketing

Ticehurst will be responsible for the strategic influencer framework for the agency’s UK, European and global clients

Dec. 13, 2017

Unlimited Group’s social experiment, #giftofahello, shows the importance of craft in offline direct marketing to trigger an online response

Christmas goodwill goes digital

Oct. 17, 2017

WPP and Sitecore launch global partnership

World-class digital solutions at scale will reduce marketing complexity and produce greater return on investment

Mar. 23, 2017

Ad of the Day | Start Something New With Kingfisher

Kingfisher plc has launched its first international, multi-platform marketing campaign

Mar. 20, 2017

Ryan Wain appointed to spearhead marketing at the Unlimited Group

The Unlimited Group has hired Ryan Wain as its first Chief Marketing Officer

Mar. 07, 2017

Sid Lee Paris Rolls Out Playful New Campaign for Klepierre

“Let’s Play” reflects the company’s ambition to re-focus their marketing strategy on the idea of “retailment”.

Feb. 27, 2017

Video marketing agency StoryMe launches London office

StoryMe is expanding internationally with the launch of a new commercial office in London.

Dec. 12, 2016

LIDA bolsters operations, consumer insight and marketing technology capabilities with raft of key hires

LIDA is enjoying a raft of new hires...

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