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News (170)

Jul. 16, 2026

Bray & Co Launches "Fiber Up" Campaign for Fidium Fiber Internet

The independent, award-winning, full-service creative agency helps brands rise above the competition by solving difficult marketing challenges

Jul. 14, 2026

The Midnight Club Develops First Global Brand Advertising Campaign for University of the Arts London

The campaign challenges misconceptions about the value of higher and creative education

Jul. 13, 2026

Sunsilk and BABYMONSTER Embrace Moments Behind the Spotlight in new Campaign Celebrating Confidence through Life's Challenges

This creative campaign was developed in collaboration with frank. Singapore

Jun. 18, 2026

A New Industry Charity and Awards Scheme Harnessing the Power of Creativity Launches with Widespread Support

The awards have been designed as a repeatable process that can address any human challenge

Jun. 15, 2026

Blackmores Challenges Younger Consumers to Outwalk a Pet in "Pawlympics" Campaign

The campaign is anchored by the Pawlympics Run, a pet-friendly community event that brings consistency to life through a shared experience

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges

Jun. 02, 2026

Postcode Lottery Turns Everyday Exercise into £5m Charity Challenge with First-of-its-Kind Strava Activation

"Crowns for Causes" rewards movement with charitable funding

May. 27, 2026

Shepherds Friendly Embarks on First Pitch-Side Ad Campaign at Challenge Cup

The partnership comes in a year of milestones for both the competition and mutual

May. 14, 2026

Republic of Singapore Navy Launches "There Was a Time" to Challenge Self-Limiting Beliefs in new Women's Recruitment Campaign

The creative idea draws on a powerful truth: young girls begin life fearless and without constraint, willing to try anything

Apr. 22, 2026

The Last Ninja Faces Off Against Turtle Beach's Stealth Pro II In The Ultimate Showdown

Gamers wearing the Stealth Pro II challenged the stealthiest man alive to see who could hear–and find–the other first

Apr. 16, 2026

Back Market Challenges AI Slop with new Downgrade Now Campaign

Through witty visuals and punchy messaging, the campaign challenges the homogenised, AI-driven noise saturating feeds and screens

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike

Apr. 08, 2026

U.S. Navy Addressing the Challenge of Recruiting Healthcare Talent

Recruiting healthcare professionals to join the military is a major challenge for all U.S. armed forces branches

Apr. 02, 2026

Do Not Behave Challenges the General Public to be More Accepting of Autistic People in First campaign for Autistica

This is Do Not Behave’s first work for Autistica following its appointment to the account earlier this year

Mar. 31, 2026

Acre Does Exist: Burger King Launches Movement to Bring Competitors to the State

Brand leverages a famous internet meme to challenge competitors to open a location in Rio Branco and invites consumers to prove that the best burgers are flame-grilled

Mar. 24, 2026

Fiverr Launches AI Video Hub as a New Class of Directors Challenges the Hollywood Production Model

A 30-foot LA installation signals AI video directors making cinema-quality brand work without production costs

Mar. 24, 2026

SECONDBORN, a Creative Incubator for Challenger Brands, Announces Official Launch

The new creative company will help brands bridge the gap between CMO innovation demands and a risk-averse industry

Mar. 11, 2026

Pringles HOT Launches "HOT Seat Challenge" with Lastminute.com to Drive Gen Z Sales through Creator-Led Activation

The activity strengthens the brand’s authentic, culturally relevant connection with younger consumers

Mar. 09, 2026

"DRESSED FOR THE YES" - TruthWorks Stunt Challenges Venture Capital Bias

Female founders parody the "unicorn funding" photo to spotlight the 2% reality

Mar. 04, 2026

Habit Burger & Grill Launches "Fresh Like That," a New Brand Platform from Barrett Hofherr

With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness

Jan. 28, 2026

KIPRUN Unveils its new Global Campaign with LAFOURMI

A real challenge that can be stressful, both for the body and the mind, due to the many obstacles runners encounter along the way

Jan. 28, 2026

Apache's Taylor Black Brings Color to Rory Kennedy's Queen of Chess, Premiering at Sundance 2026

The Netflix film follows Hungarian chess prodigy Judit Polgár as she challenges the sport’s male dominated system over the course of her career

Jan. 27, 2026

The One Club Announces Creative Week 2026 for May 11-15 in New York

Includes first One Show Indies awards celebration event; AI Creative Challenge and AI Executive Creative Summit

Jan. 19, 2026

Bigsea AI Launches with "Who Gives a Damn": A Campaign that Challenges Perfection in the Age of AI

Bigsea AI intentionally goes against the hyper-futuristic, perfection-driven aesthetics dominating AI advertising

Jan. 12, 2026

FactSet Launches Bold OOH Campaign Designed to Stop New Yorkers in their Tracks

The brand turns AI against itself in Wall Street station activation featuring humorous ads that challenge the AI hype

Nov. 24, 2025

The One Show 2026 Lowers Barrier to Entry with Adjusted Fees for 39 Countries

The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar

Nov. 19, 2025

Creativity is Dead: D&AD Launches Brand Manifesto and Challenges the Industry to Prove Otherwise

Reveals 2026 D&AD Awards Jury Presidents and announces new categories

Nov. 13, 2025

Rival & Imperial College Business School Unveil "The Rival 50"

A new global index spotlighting the top 50 challenger brands redefining success in today’s complex marketing landscape

Oct. 28, 2025

Which? Unveils New Brand Platform, "The Power in You"

Which? is unveiling its new brand platform, "The Power in You", to empower consumers to take control, challenge unfair practices and make confident choices

Oct. 16, 2025

Skoda Invites you to Celebrate the Spooky Season with new "Scary Skoda Challenge"

With the countdown to Hallowe'en on, Skoda is inviting the public to get creative and celebrate the spooky season with a nationwide competition

Oct. 14, 2025

Stonefire Invites Gamers to Race for Free Naan in New "Stonefire Speedway" Challenge

Stonefire Speedway is part of an integrated campaign developed by Zulu Alpha Kilo New York

Oct. 09, 2025

DKC Launches AI Evolution with Stripe Theory to Help Brands Optimize for AI

The marketing and communications landscape has faced significant challenges over the past year

Oct. 07, 2025

Bragg Cuts through Wellness Noise with "A Dose of What Works" Campaign

The legacy apple cider vinegar brand challenges fleeting trends while debuting a new tagline

Oct. 06, 2025

Ad of the Day | Tork and Publicis London Spotlight Barriers to Inclusive Hygiene

To bring the reality of these challenges to life and showcase the need for more inclusive hygiene in public restrooms, Tork drew on new global research

Sep. 22, 2025

SpecialGuest Goes Ride-Or-Die-For in Lyft's New "Check Lyft" Campaign

Indie New York agency taps influencers to show why lyft is the best way to navigate the challenges of new york and san francisco

Sep. 16, 2025

Back Market Challenges Planned Obsolescence with £99 "Obsolete Computer" Drop

Back Market fights back against the forced obsolescence of up to 400 million PCs, proving a sustainable alternative is possible

Sep. 10, 2025

Liquidity, The Leading Ai-Driven Private Credit Firm, Challenges Category Norms With Rebrand Created With Futurebrand

New identity breaks with category convention by drawing on luxury cues signalling the firm’s expansion into new global markets

Sep. 04, 2025

The Ministry of Equality and Ogilvy Redefine the Expression "Por Huevos" in their New Campaign

The initiative aims to challenge gender stereotypes and spark a debate on language and true courage, with the collaboration of Paco Leon

Jul. 21, 2025

Max Pawn Luxury Blends Authenticity with Dreamlike Wonder in Bold New Campaign

Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach

Jul. 07, 2025

New Book Delivers Wake-Up Call for Agency Leaders: "The Market Isn't Oversupplied - It's Under-Differentiated"

Co: definery CEO & Founder Robin Bonn challenges agencies to stop competing on price and start creating lasting competitive advantage

Jul. 02, 2025

Luthmore Brings "Uncompromising Energy" to the Home with new Brand by Underexposed

Energy challenger founded by two former senior Dyson engineers makes its public debut

Jun. 27, 2025

Guess Who's Using? Ores France and Federation Addiction Challenge Prejudice

On June 26, Orès France launches a campaign for Fédération Addiction, challenging drug policy stereotypes for Support Don’t Punish Day

Jun. 03, 2025

YES Charity and Iris Mark 30 years of "Fighting for Good" with Striking new Campaign

Provocative new campaign challenges perceptions to highlight boxing's role in building young futures

May. 20, 2025

Who Wot Why Launches new Brand Platform for William Hill Vegas

The challenge was to quickly create a brand platform and 360° campaign for William Hill Vegas’ free-to-play game, Bonus Drop Boost

May. 01, 2025

LIONS Unveils The State of Creativity 2025 with Insights from 1,000+ Marketers and Creatives

The annual study offers marketers a practical guide to key challenges, trends, and opportunities for creativity in 2025

Apr. 16, 2025

Back Market Calls Time on Fast Tech with Striking Projections in the City

Back Market challenges Big Tech this Earth Month with bold projections and wild postings across the Capital, exposing fast tech, overconsumption, and overproduction

Apr. 11, 2025

Bauducco Transforms Other Products' Packs in Media and Challenges Consumers to Discover its new Bread Line

Bauducco bets on interactive brand experience in retail to grow in the market for naturally leavened breads

Apr. 10, 2025

INEOS Grenadier Launches Campaign to Stand Out Against SUV Sameness

INEOS Grenadier has launched a new campaign to challenge the increasingly sanitised category norms of SUV’s and 4x4s

Apr. 07, 2025

Spoticar and its Agency 777 Challenge Conventions with a new International Communication Campaign

The "Don't be brave, be smart." campaign reinterprets major cinematic genres and the archetype of the courageous hero

Apr. 03, 2025

Yes& Selected as One of the Americas' Fastest-Growing Companies for 2025 by the Financial Times

Yes& is the full-service agency based in the Washington, DC area known for taking on clients’ most pressing business challenges

Apr. 03, 2025

Cannes Lions Announces its 2025 Dan Wieden Titanium Lions Jury Line-Up

The Dan Wieden Titanium Lions celebrate game-changing creativity, honouring work that breaks new ground challenges industry norms and redefines the creative landscape

Apr. 03, 2025

Greenpeace and Ogilvy Greece Challenge "Ghiblification" Trend with Stark Environmental Campaign

Greenpeace and Ogilvy Greece launch a bold campaign exposing environmental destruction beyond filters

Mar. 27, 2025

Navigant Credit Union Holds an Intervention Because "You Deserve Better"

The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks

Mar. 27, 2025

Schweppes Redefines the Art of Savoring with a Cinematic Film Saga that Takes us to Mars

Suntory Beverage & Food and TBWA\Paris challenge advertising conventions with a bold campaign

Mar. 06, 2025

Publicis London and Essity Challenge Healing Taboos in Raw new Campaign for Leukoplast

The "Undeserved" campaign exposes the challenges of wound care, revealing raw healing experiences for patients and professionals

Feb. 21, 2025

1664 Blanc and Fold7 Challenge Beer Conventions with a High-Fashion Twist

1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion

Feb. 10, 2025

CoinMENA Unveils Bold Bitcoin Ad Campaign: "Your Future, Your Choice"

CoinMENA launches "Your Future, Your Choice" campaign with Bigsea, using satire to critique economic challenges

Jan. 07, 2025

Martin De Thurah Directs Wry and Wise Spot "Sluggish" for Wealthsimple

"Sluggish" highlights how Wealthsimple understands both the practicalities of tackling financial challenges and the emotions of confronting them head-on

Jan. 06, 2025

Who Wot Why Launches Larger-than-Life, Pip & Nut-Fixated Squirrels

The agency's challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut's superior product

Dec. 19, 2024

David Philip Joins LAFOURMI as Executive Creative Director

This addition highlights the agency’s commitment to recruiting top talent to help clients tackle transformation and growth challenges

Dec. 18, 2024

Human Rights Watch and ici Barbes Challenge Perceptions of Migrants with the Campaign "Take a Closer Look"

Over the last decade, more than 30,500 people have died or been reported missing in the Mediterranean Sea

Dec. 12, 2024

Effie Collegiate US Announces Amazon Collaboration for 2025 Spring Semester Brand Challenge

Marketing Students Nationwide Invited to Create Impactful Integrated Brand Campaigns

Dec. 11, 2024

Ad of the Day | In a holiday Production, Boticario Highlights Caring for Loved Ones as a Natural Part of Life's Journey

The campaign sparks conversations about the challenges families face when they must care for those who once cared for them

Dec. 05, 2024

Mother Design Partners with Punchdrunk Enrichment to Bring Creativity to Underserved Schools

The campaign, created in support of the Big Give Christmas Challenge, highlights how donations can spark creativity and unlock imaginations

Nov. 08, 2024

VaynerMedia EMEA and Amplify Deliver Revolut's Exclusive Customer Event Headlined by Charli XCX

Celebrating figures who have challenged norms and pushed boundaries, The Revolutionaries will feature a headline performance from Charli XCX

Nov. 06, 2024

Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper

A social media challenge invited audiences to follow photography influencers' global journeys and vote on their wallpapers

Nov. 04, 2024

Hyundai Asks "Where Have You Been?" in Humorous Campaign

Hyundai UK has continued to challenge brand perceptions with a follow up to its hugely successful pronunciation ad from 2023

Oct. 31, 2024

Burger King Challenges Gamers to Score With Burger and King

Happiness Brussels, an FCB alliance, and Burger King Belgium have capitalized on these new features with an innovative campaign

Oct. 29, 2024

Cornett Adds Benny Jackson as Creative Director

With nearly 20 years of experience turning big ideas into award-winning work for global brands, Jackson thrives on tackling creative challenges

Oct. 28, 2024

UN Women UK Launch "Right to Move" Campaign to Highlight Challenges Women Face in Public Spaces

On the day the clocks go back (27th October), UN Women UK launched the Right to Move campaign, with support from UM and OPX

Oct. 25, 2024

SEO Strategies for Your Unique Business Niche

When it comes to search engine optimization (SEO), businesses in specialized niches face unique challenges and opportunities

Oct. 14, 2024

FairPrice Group Inspires Singaporeans to Celebrate Daily Efforts and Make Each Day a Little Better

A new campaign from Singapore's largest retailer FairPrice Group shines a light on the daily challenges of an everyday family

Oct. 11, 2024

Quiet Storm Wins Challenger Brand Tea India Without a Pitch

Tea India has found their perfect agency partner and appointed Quiet Storm without a pitch

Oct. 03, 2024

Hilltop Honey Appoints Bountiful Cow as UK Media Agency

Hilltop Honey, the, UK’s second largest honey brand, has appointed Bountiful Cow, a leading independent media agency specialising in the growth of challenger brands

Sep. 25, 2024

In-House Agency Culture Explored at "BRAND-SIDE: For Creatives Within" Conference

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming "BRAND-SIDE: For Creatives Within" conference

Sep. 20, 2024

360 Energy Drink Turns Fatigue Into its Best Support

Peru's first energy drink created exclusively for gamers, decided to challenge this final boss for its launch

Sep. 11, 2024

Gatorade's Latest Campaign Challenges its Main Rival, Water

Springtime launches its second campaign for Gatorade, following their Cannes Lions-winning "Gatorade Match Saver"

Sep. 05, 2024

Taco Bell and Publicis London Challenge Traditional Meal Deals with The Meal Deal Tacover

The campaign urges UK shoppers to break out of their habitual same-old lunch routine and ask themselves if a sandwich, crisps, and a drink can truly be considered a "meal"

Aug. 15, 2024

Paralympians Challenge Language Bias with "I Won’t Be Participating at Paris 2024" Campaign by adam&eveDDB

Some of the world’s leading Paralympians are set to declare that they’re not "participating" in the Paris 2024 Paralympic Games

Aug. 01, 2024

Ad of the Day | Libresse Launches "Never Just A Period" to Highlight Women+ Experiences from First to Last Period

Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+'s bodies

Jul. 30, 2024

Advertising Gambling Platforms: Challenges to Consider

Advertising for gambling platforms presents a unique set of challenges that require a nuanced approach to both strategy and execution

Jun. 27, 2024

Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

After a tumultuous year, the real estate world continues to grapple with challenges from all sides

Jun. 26, 2024

UFC and Cuervo Extend Partnership with new Multiyear Agreement

To Celebrate, "Official Tequila Partner of UFC" Launches "Cuervo Challenge: One Round in the Octagon," Where Tequila Drinkers Face Off Against Heavyweight Star Tom Aspinall

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 21, 2024

New Campaign by adam&eveDDB for Paris 2024 Challenges Perceptions of Paralympic Games

adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign

May. 09, 2024

Contiki Challenges Influencers to "Switch on Social Travel" in new Campaign via We Are Social

The campaign taps into the culture of ‘disconnecting to reconnect’, inspiring influencers to switch off social media and fully embrace the travel experience

Apr. 30, 2024

Samsung Challenges Jantelagen Before the Olympic Games in Paris 2024

Samsung has been a global sponsor of the Olympic Games since 1998

Apr. 23, 2024

Hyundai IONIQ 5 N Helps Drivers Beat the Winter Blues in one of Europe's Darkest Cities

To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car

Apr. 15, 2024

Ad of the Day | Dove Marks 20 Years of Real Beauty With a Renewed Commitment to "Real" and Pledge to Never Use AI

The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content

Apr. 12, 2024

Mike's and Fantastica Bring Humor Back to Creativity in Peru

Mike's, the leading ready-to-drink brand, and the creative agency Fantástica join forces to challenge the conventional and bring humor back to Peru

Apr. 12, 2024

RSPCA Сhanges to Meet Biggest Challenges to Animals in its 200-year History

New brand platform developed by AMV BBDO, charity aims to reconnect with society and inspire a million kind acts for animals

Mar. 28, 2024

Joga and Tonies Set up the Chocolate Challenge, a Bittersweet Easter Experiment to Promote the Toniebox

To celebrate Easter, the agency invited children aged 5-6 to listen to a new tonies® audio tale while eating chocolate

Mar. 26, 2024

Ad of the Day | Andrex Calls Time on Toileting Taboos with new "Get Comfortable" Brand Platform

Kimberly Clark-owned toilet tissue brand, is encouraging the nation to challenge its toileting taboos with the launch of a bold new brand platform, created by FCB London

Mar. 26, 2024

ESPN Launches New ESPN Tournament Challenge Campaign "Anyone Can Bracket"

Created in partnership with longtime creative partner Butler, Shine, Stern & Partners , "Anyone Can Bracket," embraces the unpredictability of the tournament

Mar. 14, 2024

Ad of the Day | For World Down Syndrome Day 2024, CoorDown Presents ASSUME THAT I CAN Campaign

A young woman with Down syndrome challenges the low expectations others have of her

Mar. 12, 2024

Freepik Challenges Competitors with a New Billboard in San Francisco

Freepik launches provocative campaign, challenging some of the world's largest visual content companies

Mar. 08, 2024

World's Most Illegal Beer Challenges Unequal Gender Laws Worldwide

New beer breaks laws from over 50 countries simply because it was made by women

Feb. 05, 2024

A Guide to Identifying and Combating Email Spoofing

With the rise of cyber threats, one of the persistent challenges faced by individuals and organizations alike is email spoofing

Jan. 23, 2024

From Startup To Success: Essential Lessons For Business Owners

Launching a startup is an exhilarating journey, but the road to success is fraught with challenges

Jan. 09, 2024

"Online, Only Better". Hello bank! Displays its new Ambitions with Marcel

As a challenger to the market N°1, Hello bank!'s ambition is to become the preferred online bank for individuals and independent entrepreneurs

Dec. 05, 2023

Vahine Chooses Ogilvy Paris to Relaunch its Communications

This new collaboration kicks off with a campaign that challenges the idea that baking is for special occasions only

Nov. 01, 2023

Nut Brand Orchard Valley Harvest Encourages Us all to "Say No" to no Nut November

Brand Takes a Stand Against the Annual Viral Internet Challenge with New Creative Campaign

Oct. 12, 2023

Ad of the Day | Can You Outrun a Pro Athlete for Free Prizes?

Distance running store challenges hypebeasts and sneakerheads in explosive stunt with BETC Paris

Sep. 28, 2023

Supercell Challenges Players Around the World Together with the World’s Biggest Chess Community

DAVID New York's first campaign for Supercell aims to bring chess players into Clash of Clans' and Clash Royals' strategy world

Jul. 19, 2023

Gerety Awards Presents: Gerety Talks with Audpop Film Challenge Winners

Gerety Talks with Audpop Film Challenge Winners. Tuesday, July 25th

Jun. 22, 2023

Accenture Song Italy Launches New Campaign for Isybank

To take on this important challenge, Intesa Sanpaolo selected Accenture Song Italy to develop Isybank's latest campaign

May. 26, 2023

KFC Chooses Nobox as AOR for All its Social Media

Nobox's challenge is to generate differentiation through disruptive content on social media, to think outside the box and create memorable experiences

Apr. 24, 2023

Pure Kick Helps You be Ready for the Sport of Life with the Help of Life Coach, Purcy Kicks

New campaign for Pure Kick, the energy drink for those who embrace the challenges thrown their way every day, created by Good Conduct

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

Apr. 05, 2023

Fors Marsh Acquires Brunet-Garcia

For years, the two organizations have been trusted partners delivering impactful work and will now bring together science and art to take on today’s biggest challenges

Mar. 23, 2023

PerifaLions Launches Perifa in Cannes 2023

The project that bridges the outskirts and major advertising agencies announces a challenge that will take talents from the outskirts to the largest creativity festival in the world

Mar. 02, 2023

Challenger Brand MrQ Gamble on Honesty in Fresh New Campaign

Fall Off The Wall and Armoury take a refreshingly honest yet seriously entertaining approach to online betting in new TV spots

Mar. 02, 2023

The Distillery Project Continues to Expand its Relationship with Dole Packaged Foods LLC

Dole challenged TDP to concept and produce social creative

Feb. 25, 2023

NYF Advertising Awards Challenge Creatives to "Show Us Something We Haven’t Seen"

BCW and NYF partner unveil entry campaign that embodies NYC’s in-your-face-attitude

Feb. 22, 2023

SL and Familjen Sthlm Encourage People to Ditch their Cars for Public Transport

In its latest campaign, SL wants to challenge the idea that the car would be the easiest way to travel in everyday life

Feb. 02, 2023

Vanish Enlists Pro-Gamers to Tackle Virtual Clothing Waste and Highlight Real-World Environmental Issues

#ReSkinChallenge, created by Havas London, sees Europe's most influential streamers revert to default "skins"

Jan. 04, 2023

Ruben Ostlund to Direct the Audience at Goteborg Film Festival

At Goteborg Film Festival Ruben will challenge the lazed audience of contemporary cinema to create the world’s best cinema culture

Dec. 22, 2022

Steve Signs a new Fundraising Campaign for the World Vision Organization

World Vision face a challenge: how can you show the unimaginable?

Dec. 14, 2022

Charles Tyrwhitt Sponsors Heineken Champions Cup and Challenge Cup on BT Sport

The men’s clothing retailer has launched a sponsorship campaign crafted by Five by Five

Nov. 18, 2022

Ad of the Day | Danish Beauty Pioneer Nilens Jord Challenges Make-Up Industry to "Look Beyond Beauty"

Beauty activist cosmetic brand works with creative agency Twenty to deliver a key message

Nov. 08, 2022

OPPO Invite Fans to Show Off Their Own UEFA Champions League Tricks in TikTok Challenge

The challenge was created to raise brand awareness and focus on the OPPO Reno8’s unique product

Nov. 04, 2022

Happiness Saigon Creates AI that Gives Beer when You Say "Carlsberg"

Carlsberg took this challenge and turned it into a campaign to build name recognition and give people the chance to sample their beer for the first time

Sep. 20, 2022

New Take on Runway Challenged the Fashion Industry

During Stockholm Fashion Week, Swedish kids clothing brand Kuling launched their own version of a runway to show what they think fashion should be

Aug. 15, 2022

Crowe Launches "Embrace Volatility" Brand Platform by StrawberryFrog

Platform centers on "flipping" the perception of volatility – recognizing opportunities it creates rather than focusing on challenges

Aug. 09, 2022

Creativity Challenged to Rescue Signs From Street Stalls in Mexico City

GREY Mexico and Time Out join forces to place sticky signs and thus rescue the Mexican graphics representative of street stalls

Jun. 13, 2022

Yonder Media Takes Up Merchant Gourmet Challenge To Make Plant-Based Eating Simple This Summer

Summer Made Simple

Apr. 13, 2022

All Feminine Hell Breaks Loose in Doechii's "Crazy" New Music Video

Directed by Radical Media's C Prinz, the video challenges taboos surrounding women in the 21st century

Apr. 12, 2022

A First Aid Course Aims To Teach That Every Life Is Worth Saving

Bank BNP Paribas, the Red Cross, and VMLY&R launch First Aid for Humanity, a first aid training course that challenges unconscious biases

Mar. 08, 2022

Ford Builds A Racing Game So Players Can Experience The Barriers Women Face To Get Into Motorsport

The W Track modifies the historic Monza circuit adding unforeseen challenges

Jan. 26, 2022

Clarks Originals And ONE School Partner For Innovative Student Design Challenge

ONE School graduates to showcase their takes on the iconic Wallabee Boot

Jan. 04, 2022

Mass Hypnosis in the Cinema at Goteborg Film Festival

A mind-bending experiment where visitors are challenged to lose control in the cinema by being hypnotized

Nov. 25, 2021

Ad of the Day | UNESCO and DDB Paris Launch The Cookie Factory

To raise awareness of the potential risks and ethical challenges of AI

Oct. 21, 2021

A&W Rebounds From "Worst Marketing Fail" With Burger for Math-Challenged Americans

Get out your calculators... The A&W 3/9 lb. Burger

Oct. 19, 2021

Ad of the Day | Gorillas Turn Guerilla for Milan Launch by DUDE

The food delivery service challenges the Milanese to ‘Spot the Biker’

Jun. 09, 2021

Wunderman Thompson And Accion Gay Challenge Prejudices To Fight Alongside Homoparental Families

This is how "Family Love" is born

May. 10, 2021

Serviceplan Switzerland Teamed Up With Dilly Socks To Get TikToker's Doing The Silly Walk

More Than 12.5 Million Views of DillySocks #DillyGallopChallenge

Apr. 14, 2021

Geneva Opera House and Havas Switzerland Introduce INK-redible Sneakers

An unexpected way to challenge the codes of the opera’s world

Apr. 06, 2021

Ad of the Day | Grey Launches a Global Campaign for Volvo Cars on The Biggest Safety Challenge We've Ever Faced

The Ultimate Safety Test

Feb. 24, 2021

DillySocks Team Up with Serviceplan Switzerland to Launch TikTok #DillyGallopChallenge

DillySocks, the sock brand for Millenials, say ‘Neigh to lockdown gloom’ with 2 for 1 offer

Feb. 03, 2021

Ad of the Day | Michelob Ultra Organic Seltzer Makes a Satirical Super Bowl Debut

Don Cheadle - and a Few Other Familiar Faces - Challenge What’s Real vs. Fake

Nov. 12, 2020

Michelob ULTRA Celebrates The Joy of Running Season Giving an Everyday Runner a Chance

The brand is inviting runners of all kinds – from novice to avid – to complete its #TeamULTRA “Everyone’s A Runner Challenge” for fun and motivational runs with a chance to win epic prizes.

Nov. 11, 2020

Kyivstar Challenges 4G Myths With Serviceplan Ukraine Campaign

First ever campaign shot using LED CUBE technology stars Ukrainian musical icon Sergey Babkin.

Jul. 06, 2020

Global Creative Leaders Discuss Business Challenges At "Advertising Around the World" Panel

Four One Club Board members including chair Susan Credle of FCB Global to speak on July 14 panel

May. 28, 2020

Creatives in the UK and Australia use Covid-19 to Challenge Pre-Lockdown Status Quo in Intense Film for Extinction Rebellion

Film announces the activist group's "No Going Back" stance

May. 21, 2020

Editor Guy Savin Crafts Beautifully Paced Remote Edit in London With Director Anton Watts in Los Angeles

From an editing perspective, the challenge for Guy was to develop a narrative for the existing footage

Apr. 24, 2020

More Than 1,000 Brands From 34 Countries Have Joined #The200challenge And The Number Of Participants Keeps Growing Every Hour

In less than a month since it was launched...

Apr. 20, 2020

Dove and Sky Witness Celebrate Real Women in Law, Medicine, and Crime with Empowering Ident Campaign

Great Guns director Giovanni Messner helms a series of spots from Ogilvy UK that showcase real women and the challenges they face at work

Mar. 20, 2020

#The200challenge, The Global Challenge Targeted At Brands That Raises Awareness Around Keeping A Safe Distance From The Coronavirus

The200Challenge encourages businesses, organizations and institutions to temporarily modify their logo

Mar. 09, 2020

Tena's New #Ageless Campaign Talks Sex to Challenge Perceptions of Ageing and Incontinence

Long and short-form content will also run on social, directing people to the 60 second #Ageless ad.

Feb. 18, 2020

Brandon Nicholas Brings His Visually Striking Direction to The More Media Roster

Brandon became increasingly attracted to the specific challenges of short-form media

Feb. 17, 2020

Football Stars On Turning Adversity Into An Advantage In Adidas "Unfair Advantage" Campaign

adidas Football explores how football icons turn the hardest challenges they face into their inspiration, in new long-form docuseries

Feb. 06, 2020

The City Of Coral Gables Challenges Cities To Make A "Super Coral Play" To Protect Coral Reefs

Coral Gables and MSC Foundation partner in national environmental awareness campaign developed by Newlink

Dec. 16, 2019

Wondros Welcomes Multi-Disciplinary Commercial & Film Director Stephan Malik to Its Directorial Roster

Malik's visual perspective stems from his upbringing with his deaf mother who challenged him to communicate imaginatively

Nov. 05, 2019

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with Parentographer

The first ever photography lessons for the elderly to close the generation gap in Thai society

Oct. 28, 2019

Canadian Credit Union Association is putting people first in brand campaign

Positions itself as a challenger to Canada’s Big-5 banks

Jun. 04, 2019

Sioo:x challenges all competitors to a showdown in The Slow Fight

A 12 year long live streamed product test

Apr. 08, 2019

WWF Shakes Up The Rules of Fortnite With Eco-Friendly #Nobuildchallenge Created By We Are Social

The #NoBuildChallenge campaign was officially launched on Friday 5 April by Solary

Mar. 13, 2019

The Spirit of Dublin is Reborn for Young Rapper in New Teeling Whiskey Commercial

Banjoman Films shows the power of learning from experience to create something new for the challenger whiskey brand

Feb. 05, 2019

The Inaugural Gerety Awards Challenge Status Quo of International Creative Awards Circuit

Does the world REALLY need another awards show? NO. The world REALLY needs a new kind of awards show.

Nov. 06, 2018

du Fitness Challenge: No distractions. No excuses!

#WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives

Oct. 26, 2018

This Year, Halloween Is Getting Green and Bubbly with Perrier

PERRIER® believes that the world craves people who challenge the ordinary.

Sep. 24, 2018

TMW Unlimited Creates Boxing-Themed Social Campaign for LYNX To Coincide with Anthony Joshua WBA Fight

The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers

Mar. 21, 2018

Ground-breaking partnership challenges visual stereotypes of the homeless to drive narrative of possibility

100% of royalties from images licensed go to supporting homeless community

Mar. 05, 2018

FCB Inferno Launches "Queen Rules" to Challenge Gender Bias With Playing Cards

Global Campaign Features New Games Where Queens Rule Supreme

Feb. 19, 2018

Ad of the Day | Saudi Women Subvert Stereotypes in Thought-Provoking Commercial

Omar Hilal directs a powerful commercial that challenges perceptions of Saudi, Arab, and Muslim women

Dec. 01, 2017

Soul are on a Mission to Help People Stay Warm This Christmas

The challenge is to get your key in the door in the quickest time possible

Aug. 02, 2017

Ad of the Day | Subway stores challenges office workers to Say goodbye to “blandwiches” and hello to New Rotisserie-Style Chicken Sub

Campaign by McCann London

Jul. 05, 2017

Birds Eye Shows Support for British Mums (And Dads) With Film to Celebrate Parenting Challenges - And to Stand with Them in #Solidaritea

film features a group of mums – the so called ‘fish finger five’

Apr. 13, 2017

Blind Photographer’s Challenge To Push Boundaries By Showing The World’s Beauty

Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a new campaign for Samsung created by Cheil Worldwide Russia.

Sep. 29, 2016

Picturehouse Cinemas unveils the winner of its Short Film Competition for Members

Winning film ‘We Rise’ discovers new talent and challenges stereotypes

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Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage

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